August 14th, 2007
YourList takes on Craigslist
Beaverton-based YourList recently announced it was open for business and ready to take your classified ad.
Classifieds can be a challenging space, primarily because most folks tend to think online classifieds are synonymous with a guy named Craig. Still, YourList boasts several features which way help it gain traction:
Users are able to search by city or choose a mileage distance from their zip code. They can set up alerts to notify them when a particular item or job posts in their vicinity, thus saving them valuable time searching listings. Users can also sign up for a free account to manage their posts in one interface without having to confirm their classified ads through numerous emails.
The classified listing service is free. Job postings will run $15.
Next, YourList has to see if they can overcome the traffic conundrum. Given that they just launched as a tabula rasa, postings are slim, at best. Classic chicken or the egg. You need traffic to get listings, and you need listings to drive traffic.
In attempt to short-circuit this problem, YourList is giving away iPhones. One a month, for a year.
For more information, visit YourList.