March 13th, 2008
SplashCast adds MySpace to its friends list
Mashable‘s Kristen Nicole is reporting that Portland-based SplashCast has jumped on the MySpace application platform making them one of the first applications to enter this new bastion of social network media.
According to Mashable:
Now that the MySpace platform has finally launched its first approved applications, Splashcast was ready with a distributed plan to roll out applications for its clients across the MySpace network as well. This includes SonyBMG, Universal Records, Warner, and even Hillary Clinton.
In my opinion, one of the most compelling aspects of the SplashCast approach to this new platform is the way that the SplashCast application appears as the artist, not SplashCast. See, for example, the Chris Brown splashcast on the early list of MySpace music apps.
This approach has two particular benefits. First, it gives SplashCast the opportunity to create innumerable instances of its applications where other apps are stuck with one specific instance. And second, it gives SplashCast the opportunity to curry further favor with the labels and artists, by highlighting the artist instead of the application delivering the artist’s content.
Given the prevailing MySpace demographic and SplashCast’s recent repositioning as “the deepest, most sticky relationship between [sic] brand, content, and consumer,” this move promises to solidify SplashCast’s position as a big-media-company tool with a flare for interacting with youth on the Web.
Given the pageviews that MySpace continues to garner, the property remains a leading venue for many. As such, the new MySpace application platform has launched with a full cadre of applications in the offing.
For an overview of the new platform, I would highly recommend Portland-based Marshall Kirkpatrick’s write-up for ReadWrite Web, which focuses on the win for OpenSocial applications:
MySpace users are going to be happy to share their contacts and info from other applications off-site with apps on the MySpace platform because they’ll be able to do so securely. MySpace is about to become the biggest use-case of the oAuth authentication protocol, something many sites are scrambling to implement.
I’m not tracking any blog posts or press releases from SplashCast, yet. Should more relevant information become available I will post an update. In the meantime, please stay tuned to SplashCast for more information as it becomes available.