April 23rd, 2008

Our Strands: MyStrands rebrands as Strands

StrandsOur favorite Corvallis-based recommender solution, MyStrands, is now know as, simply, Strands. And the change carries with it a whole new look and feel.

Why the name change?

The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).

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One Response to “Our Strands: MyStrands rebrands as Strands”

  1. I can’t wait to see what they have in store. I was disappointed they didn’t really have anything to show at Startupalooza, and I couldn’t twist a certain employee’s arm quite hard enough at InnoTech to get him to spill the beans.

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