May 9th, 2008

Platial heightens the experience, unveils new look and new features

Portland-based Platial, one of the original social mapping applications and caretaker of more than 150 million geobits of information, has rolled out a new build of its application that promises to take a critical step forward in social mapping, moving from the ability “to plot points on a map” to the ability to have much deeper and meaningful experiences with locations and the people who love them.


The newest release—dubbed “Flanders,” following the alphabetical NW Portland street structure that governs Platial’s release naming—introduces a number of new features and a whole new look for Platial.

Not the least of which are a ton of new categories for your map items:

Platial categories

Sharing the experience

But the most important part of the release may not be the things that you see. The most important part of the release may be the things that you feel.

Because the latest build of Platial focuses on helping the viewer move from disconnected innocent bystander to participant, by immersing him or her in the rich contextual fabric of the location.

“We’re trying to push a little further,” said Di-Ann Eisnor, Platial CEO. “We’re trying to capture that experience by providing relevant and contextual information.”

And that experience is definitely heightened by Platial’s move into the content space.

I’m happy to see Platial’s flavor of social mapping move beyond the realm of “writing a few notes about this pin on the map” to something that furthers the storytelling that has always been at the very core of the Platial service.

And with the Flanders build, I see them moving into something that truly gives meaning to location: history, context, deep content, and differing views.

It will be exciting to see where this goes.

(Hat tip Marshall Kirkpatrick)

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