October 23rd, 2008

Prolifiq gets blue—in a good way—with IBM Bluehouse


ProlifiqBeaverton-based Prolifiq may be one of the most successful companies in the Silicon Forest of which you’ve never heard.

And I have to admit that part of that is entirely my fault. I had the pleasure of speaking with the folks over at Prolifiq quite a while ago, and I have a half-composed post about what they’re doing. But it never seemed to make it out of drafts.

Well, I’m happy to say that Prolifiq has some big news, today, that forces my hand. And it involves another company that you may know. One with one of those “acronym names,” IBM.

So what does Prolifiq do? They actually help sales teams and marketing teams work together. That bears repeating: they have come up with a solution that actually helps sales teams and marketing teams work together. And if this doesn’t sound like boiling-the-Willamette-River magic to you, you’ve obviously managed to dodge one of those roles in your professional life.

Prolifiq’s solution is the love child of customer relationship management (CRM) and content management (CMS) with some collaboration and social recommendation features, as well. In short, Prolifiq helps marketing types arm sales teams with immediate access to the information their potential customers need. And it allows them to crate it up and send it to anyone, lickety split. From a mobile device. Or from the desktop.

CEO Jeff Gaus calls it “the digital equivalent of a FedEx envelope.” I’d agree. Only it’s faster. And you don’t have to deal with the goofy guy in the purple shorts.

So where does Big Blue come in? IBM recently launched Bluehouse, which is basically Lotus Notes “up in the cloud,” as the cool kids like to say.

To hear IBM tell it:

“Bluehouse” is the place where businesses come to get work done. Whether you need to prepare for tomorrow’s meeting, are ready to host one today or want to collect feedback from yesterday’s call – “Bluehouse” can help.

So where does Prolifiq fit into the mix?

“’Bluehouse’ integrates key tools that enable teams to work more effectively,” said Sean Poulley, IBM Vice President of Online Collaboration Services. “Prolifiq for ‘Bluehouse’ provides sales organizations with the content they need at their fingertips that is branded, formatted and ready for use. Sales teams that use Prolifiq for ‘Bluehouse’ will have more time to do what they do best—close deals.”

Something tells me that a lot of other folks are going to be telling people about Prolifiq, now. Especially given the stage on which they find themselves, today.

But I still need to finish that draft.

Prolifiq revolutionizes personal email between sellers and their customers or prospects. The company’s smart email solution enables sellers, such ad Cisco Systems, General Electric, and Getty Images to send personal email that projects the brand, uses content that works and measures 1:1 conversations with customers.

For more information, visit Prolifiq.

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