March 4th, 2009

Companies and Communities: Participating without being sleazy


Dawn FosterWhen it comes to social media and community management, few folks in Portland—arguably few folks in the world—understand it as well as Dawn Foster, @geekygirldawn.

For those of you who haven’t had a chance to meet her, Dawn is a community management powerhouse. She has more than 13 years of experience in technology and software with expertise in open source software, web 2.0, social media, blogging, and community building, working at companies like Intel and Jive Software. She’s also a co-founder and board member for Legion of Tech. Dawn currently consults on social media and community management and serves as the community manager for Shizzow.

So when I heard she was working on a book that was going to give me access to some of her insights, I got a wee bit giddy.

And now, it’s available.

Entitled Companies and Communities: Participating without being sleazy, the 80-page eBook touches on topics like blogging, Twitter, social networks, and customer-centric corporate communities.

Companies and Communities is focused on helping your company get real business value out of participating in online communities and social media. This 80 page eBook contains practical advice and suggestions for how companies can engage with online communities and social media sites.

How practical? Well, it’s full of things which we—as individual social media participants—may think are obvious, but are far from it. Especially for corporations. Things like:

Not all about you

Social media is a conversation, which is by definition two-way. In other words, it is not all about you, your company, your products or your agenda. It involves listening and participating in the broader community of people. Don’t just expect people to help you; jump in and help other people in areas where you have some expertise. If all you do is pimp your products without adding to the broader conversation, people will lose interest in you pretty quickly.

The eBook is delivered in PDF format. It’s available for $19.99. To purchase your copy, visit Dawn’s Fast Wonder Blog eBook section. Or, if you want to test drive it first, there’s an excerpt available.

I’m already thumbing through my own copy. Now, I just have to figure out how to get the author to autograph an eBook.

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2 Responses to “Companies and Communities: Participating without being sleazy”

  1. Keith Gerr says:

    Congrats to Dawn. Good to see some marketing thought leadership comin out of stumptown. Couldn’t agree more that companies must earn community. I think commercial community building starts with a change in attitude – as companies must first give a shit about what their customers have to say – good, bad or indifferent. No amount of technology or process will overcome a lack of empathy or desire to improve.

  2. Dawn Foster says:

    Rick, thank you so much for all of the kind words about the eBook. It’s always a little nerve wracking to release your “baby” out into the world :)


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