April 22nd, 2009
To blog or not to blog? Kirkpatrick and Bancroft answer that question (for corporations)
To blog or not to blog? It’s a question with which any number of corporations wrestle. And today at the InnoTech eMarketing Summit, Marshall Kirkpatrick of ReadWriteWeb and Josh Bancroft of Intel will answer that question—and likely many more about corporate communications, blogging, and microblogging sites like Twitter. (I’ll be on the panel as well, doing a lot of smiling and nodding.)
Here’s the basis of the discussion:
Whether out of curiosity or under pressure, you’ve likely started a company blog. Maybe you’re even letting employees blog. But making blogging a successful component of your organization’s communications and support programs? That’s another thing, entirely. Join this panel of panel of elite bloggers and microbloggers to learn how you can use blogs to increase transparency with your target market, create deeper and lasting relationships with your existing customers, and improve your company’s visibility on the Web. Attendees are sure to leave with both a renewed motivation to blog and specific steps for improving their organizations’ use of traditional blogs and new microblogging platforms.
The three of us will be providing our insight at 2 PM, today, in Portland Ballroom 256 at the Oregon Convention Center. So if you’re at InnoTech, we’d love to see you. For you Twitter types, the hashtag for the event is #emspdx.
Can’t come see us today? Well we can’t save you any… oh wait. That’s okay, but we’ll miss you. And I’d highly encourage to register to attend InnoTech on Thursday so that you can see Rahaf Harfoush talk about the Obama social media campaign.