August 31st, 2009

Gary Vaynerchuk planning to swing back by Portland on the Crush It! book tour


Gary Vaynerchuk planning to swing back by Portland on the Crush It! book tour

Usually, I’m pretty last minute about letting you know when relevant authors are in town. I was pretty tardy with the news on dooce speaking in Portland. And I didn’t do much better with a heads up on Sarah Lacy’s user generated book tour stop.

But this time, I feel like I’m actually going to give you fair warning: Gary Vaynerchuk—affectionately known as @garyvee—will be stopping by Powell’s Downtown as part of the junket for his new book, Crush It! But not until October 19—so you’ve got plenty of time to prep.

What’s the pitch on Crush It?

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Sound good? Well, you can get your pre-order in now. Or I’m willing to bet that you can buy a copy at Powell’s.

Who is Gary, you ask? Well, he’s one of those boy-makes-good success stories, with a bit of a social media angle. He took something he loved and started recording a video blog about it. And that became Wine Library TV. And that attracted a few fans and taught a lot of people that wine wasn’t a big scary thing. It was something for everyone.

Seems like a simple story, doesn’t it? What’s the big deal?

Well, as Gary kept filming his show, he managed to become somewhat of a phenomenon. And—at the same time—he managed to build a phenomenal business. Possibly one of the best businesses every generated by a video blog. And that turned him into a bit of a sensation which landed him a seven-figure 10-book deal.

And Crush It!? That’s the first book of that deal.

Need a little more motivation? You might want to watch this video of Gary from Legion of Talk, last year.

Personally, I’d highly recommend that you make it a point of attending this talk. I’ve seen Gary speak on any number of occasions—Legion of Talk, SXSW, BIG Omaha, and probably a few other occasions—and it’s always well worth it. Because it’s always a different talk. And he’s always got some new insights. And usually, he’ll break into a lengthy question and answer session.

No telling what he’ll cook up for the Crush It! reading. But if you’re working on some side project and need a little push to take it to the next level, you should put a big red X on October 19.

For more on Gary and the book, visit Crush It!

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