August 9th, 2012
Running the Hood to Coast Relay? Athletepath will be running alongside you and your team
Portland startup Athletepath was recently named the official race results provider for Hood To Coast Relay, the largest relay race in the world. And, as luck would have it, it just so happens to be a relay that runs right through our backyard.
Athletepath is emerging from beta testing to make its debut Aug. 24 at the 31st Hood to Coast Relay in Oregon. The 199-mile, 32-hour relay race through western Oregon is a perfect testbed, as it is expected to draw some 60,000 participants from 50 states and 36 countries. Now, it should be easy for fans to follow their favorite racers and keep up with the action.
“For 31 years, we’ve had trouble with people staying in contact with each other,” said Jude Hubber, v.p. of marketing for Hood to Coast. “Now, during this long race, people can stay in constant contact. This is the biggest technological advance our race has had in 31 years. It’s a really big deal for us.”
Pretty cool, right? And given that you’re crazy enough to run the race, why not get even a little more crazy, by serving as an ambassador for Athletepath?
That’s right. If you’re running #HTCrelay and are interested in having a little more technology on your side, you can sign up for Athletepath. And if you like what you see, you can show a little support for the home team by serving as an ambassador for the company.
Which, aside from prestige, may bring you a little extra swag for the race. And will likely get you in some interesting conversations with your fellow relay racers.
For more on Athletepath and Hood To Coast relay, read the articles in Wired and the Portland Business Journal. To sign up for the service before the race, visit Athletepath. To learn more about being an ambassador for this race or future races, email firstname.lastname@example.org.
And, of course, good luck to you and your team. Just remember: It’s all downhill except for that coastal mountain range.
[Full disclosure: Athletepath works out of PIE. I work for PIE.]