August 25th, 2012
Running with responsive Web design: Athletepath at Mobile Portland, this Monday
Portland startup Athletepath had a big test this weekend when they provided the official race results for the largest relay race in the world, the Hood To Coast Relay. And to serve that massive audience, they had to have a mobile presence that could withstand the onslaught of tens of thousands of athletes and fans.
But they didn’t take the usual “app” route. Instead, they chose to build their site with responsive Web design, to handle both Web and mobile traffic with the same UI.
Why? Well, I can’t answer that. But I know someone who can. Christian Reed, the front-end dev for Athletepath will be sprinting back from #HTCrelay finish line on the Oregon coast to tell that story at Mobile Portland, this Monday.
Running and cycling have become connected sports. When runners and cyclists join a race, they want status, results, and social network integration — before the race, after the race, and even while on the move. Because each athlete has a different mobile device, how can a single technology support an entire race, from registration to results?
Enter Athletepath, a Portland Incubator Experiment startup. When Athletepath faced this challenge, they chose responsive web design (RWD) instead of creating native apps for every conceivable platform. Combining RWD and SMS for messaging provides technology that serves the largest number of users with the best cost-to-benefit ratio possible.
The event will be held Monday, August 27, at Urban Airship. It begins at 6PM.
For more information or to RSVP, visit Mobile Portland.
[Full disclosure: Athletepath is a PIE alum. I work at PIE.]