November 27th, 2012
Hacking discoverability: Selfpubd inks deal with Taptica to promote indie mobile apps
Talk to any independent mobile app developer and—without fail—they’ll all have one concern in common: discoverability. You see, in a world where apps are proliferating and large corporations can afford to spend millions to promote them, independent developers are often left doing anything they can to be seen.
And that’s why the latest announcement from Selfpubd, the Portland (well, okay, Vancouver) based platform for independent mobile app developers, is such a big deal. They’ve signed a deal with app promotion platform Taptica that ensures independent app developers get a little more oomph behind the promotions of their products.
According to Dean Takahashi at VentureBeat:
The partnership could be appealing to developers because Taptica has deals with brand advertisers who want to target users of mobile games. With its SDK, it inserts ads into mobile games. When developers become the advertisers and want to promote their games to other mobile users, they take out ads on Taptica, which knows how to target the right audience. In this case, Taptica simply gives each participating developer the equivalent of $2,500 worth of free advertising, which directs users to the developer’s games. In an interview with GamesBeat, Selfpubd founder Andy Rosic said that Taptica isn’t handing over cash, but the promotion still has real value.
According to the press release, the partnership brings immediate user acquisition, advertisement and cross-promotion options to Selfpubd game studios. Selfpubd Indie game developers keep their intellectual property (IP), a core principal of Selfpubd, but get access to the entire platform of tools, which now include Taptica.
“The tier 1 advertisers we work with are eager for quality media sources and loyal users. Teaming up with indie content will generate a real boost to both indie studios and to our advertisers,” said Kobi Marenko, CEO at Taptica, “you can’t get this combination somewhere else.”