Silicon Florist

Here at Palo Alto Software, we focus on helping entrepreneurs succeed in business. We do this by offering tools, web sites, and software that helps entrepreneurs write business plans and get their businesses up and running. We are the market leaders in business planning software and are growing!

The Search Engine Marketing Manager will be responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC) and search engine optimization (SEO) activities. This position is based in downtown Eugene and reports to the COO.

The ideal candidate must possess a keen understanding of online retail, ideally in the B-to-C space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics.

Responsibilities:

• Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
  
• Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the marketing team to develop relevant ads and landing page content.
  
• Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Facebook, etc.) including the campaign planning in Adwords and Adcenter, implementation, budget management, performance review, and optimization of paid search campaigns.
  
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
  
• Grow and optimize our paid search campaigns through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
  
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
  
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
  
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the marketing team and top executives.
  
• Work with all team functions - marketing, creative, product management, and engineering - to implement search engine optimization (SEO) recommendations such as:
  
  
  
  • Keyword research and specifications throughout web site pages
    
  • Site audits for SEO best practice compliance
    
  • Navigation and conversion analysis
    
  • Link analysis and building
    
  
  
  
• Prepare and execute on a plan to establish an international SEM strategy in targeted regions/countries.
  
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
  

Knowledge & Skills:

• Bachelor's Degree required; Marketing Degree preferred
  
• 5+ years experience managing paid and natural search programs. Ideally for an online retailer
  
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  
• Experience managing SEM campaigns internationally - in targeting customers in specific international regions/countries
  
• Exceptional copy writing and editorial skills
  
• Strong analytical skills with ability to drive meaningful actions from large data sets
  
• Proficiency in MS Office - especially Excel
  
• Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Google Analytics, is required
  
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  
• An organized individual with great attention to detail and focus on quality of results
  
• A self-motivated individual; a good team player
  
• Takes accountability and ownership of his/her own work
  

Compensation is based on experience. We offer generous benefits including health insurance, medical savings account, 401(k) with company match, and more.

If you are an innovator and want an excellent opportunity to put your skills to work and learn some new ones, please send your resume to the address above. Writing samples are appreciated.

About Palo Alto Software:
Palo Alto Software has been in business for nearly 25 years and in Eugene since 1992. We are a profitable, well-run business with a decade of market leadership with our business planning and marketing planning software products. We have been named by Oregon Business magazine as one of the 100 best companies to work for in Oregon and hope that you will consider joining us.

Please apply using the link below or by emailing careers@paloalto.com.