---
title: 'Jive Software unveils “Adopt a Customer” program'
date: '2007-08-10T16:15:27-07:00'
type: post
word_count: 210
char_count: 1375
tokens: 273
categories:
  - Jive
  - Portland
---

# Jive Software unveils “Adopt a Customer” program

As part of an effort to better understand and interact with its customer base, the folks at [Jive Software](http://jivesoftware.com "Jive Software") have implemented an “[Adopt a Customer](http://www.jivesoftware.com/blog/2007/08/10/our-adopt-a-customer-program-part-i/ "Adopt a Customer")” program.

> The idea is that one of the best ways to get great reference customers is to have each member of the management team “adopt” a customer. This means they have to visit them, listen to their needs, help plan their rollout, understand the metrics they’re tracking, and basically act as a free implementation consultant to guide them towards a successful rollout. In return, we learn about what it takes to make our product successful at a ground level, and hopefully we get a solid case study.

Jive Software develops award-winning collaboration software that improves a company’s productivity through open collaboration among employees, partners and customers. In addition, they have become quite the corporate citizens, actively volunteering to host [a number of local events](http://upcoming.yahoo.com/search/?type=Events&q=jive&loc=Portland%2C+Oregon%2C+United+States&Search=GO "Portland events hosted by Jive Software"), including a recent impromptu gathering when [Scoble](http://scobleizer.com "Scoble") was in town.