---
title: 'Platial acquires Frappr (updated)'
date: '2007-10-18T07:56:37-07:00'
type: post
word_count: 355
char_count: 2599
tokens: 462
categories:
  - Acquisition
  - Frappr
  - 'M&A'
  - News
  - Oregon
  - Platial
  - Portland
---

# Platial acquires Frappr (updated)

Portland-based [Platial](http://platial.com "Platial"), the social mapping community with all of its vowels still intact, has acquired competitor [Frappr](http://www.frappr.com/ "Frappr").

![Platial welcomes Frappr users](https://i0.wp.com/siliconflorist.com/images/imgPlatialFrappr.jpg?resize=366%2C213 "Platial welcomes Frappr users")

Details are fairly limited at this time. Aside from a welcome message to Frappr users on the Platial site.

Platial has [dropped a press release](http://biz.yahoo.com/bw/071018/20071018005949.html?.v=1 "Platial acquires Frappr") to announce the acquisition (*[hat tip to paidContent](http://www.paidcontent.org/entry/419-geographic-media-aggregator-platial-acquires-frappr/ "paidContent on Platial Frappr")*), purporting to be the “#1 Social Map site.”

Platial’s CEO Di-Ann Eisnor says, “We are delighted to have the Frappr community join the Platial family. This reinforces our vision to connect people, neighborhoods and nations around the world. Together, we will make social mapping more accessible, more valuable and a more fundamental part of Web 2.0, encompassing mobile and local search. We will also introduce new, more effective advertising models using social data and location to create greater relevance.“

So what about that *other* company that does something with maps? You know, that one down in [Mountain View](http://www.google.com "Google") and in [The Dalles](http://www.nytimes.com/2006/06/14/technology/14search.html "More power: Google in The Dalles")? Marshall Kirkpatrick of Read/Write Web [provides guidance on what this acquisition actually means](http://www.readwriteweb.com/archives/social_map_roll-up.php "Read/Write Web on Platial Frappr").

At the time of this posting, this has not been announced on the [Platial blog](http://platial.typepad.com/ "Platial blog"). \[Update\] On October 23, [Platial posted a blog entry about the benefits of the acquired technology](http://platial.typepad.com/news/2007/10/platialfrappr.html "Platial on the Frappr acquisition").

More information as it becomes available.

See additional coverage in [TechCrunch](http://www.techcrunch.com/2007/10/18/social-mapping-game-not-over-yet/ "Platial acquires Frappr"), [Mashable](http://mashable.com/2007/10/18/platial-frappr/ "Platial aacquires Frappr"), [paidContent](http://www.paidcontent.org/entry/419-geographic-media-aggregator-platial-acquires-frappr/ "paidContent on Platial Frappr"), and [Read/Write Web](http://www.readwriteweb.com/archives/social_map_roll-up.php "Read/Write Web on Platial Frappr").