Portland-based Platial, the social mapping community with all of its vowels still intact, has acquired competitor Frappr.
Details are fairly limited at this time. Aside from a welcome message to Frappr users on the Platial site.
Platial has dropped a press release to announce the acquisition (hat tip to paidContent), purporting to be the “#1 Social Map site.”
Platial’s CEO Di-Ann Eisnor says, “We are delighted to have the Frappr community join the Platial family. This reinforces our vision to connect people, neighborhoods and nations around the world. Together, we will make social mapping more accessible, more valuable and a more fundamental part of Web 2.0, encompassing mobile and local search. We will also introduce new, more effective advertising models using social data and location to create greater relevance.“
So what about that other company that does something with maps? You know, that one down in Mountain View and in The Dalles? Marshall Kirkpatrick of Read/Write Web provides guidance on what this acquisition actually means.
At the time of this posting, this has not been announced on the Platial blog. [Update] On October 23, Platial posted a blog entry about the benefits of the acquired technology.
More information as it becomes available.
See additional coverage in TechCrunch, Mashable, paidContent, and Read/Write Web.
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[…] They had funding. To the tune of more than $3 million. They used the money to build out their footprint. To promote. And to acquire technology like Frappr. […]