---
title: 'ChoiceA takes on MLS'
date: '2007-10-24T20:06:57-07:00'
type: post
word_count: 169
char_count: 1090
tokens: 220
categories:
  - ChoiceA
  - Oregon
  - Portland
  - RealEstate
  - Realty
---

# ChoiceA takes on MLS

Somewhere-near-Portland-based [ChoiceA](http://choicea.com "ChoiceA") has taken on the ambitious task of creating an alternative to the Multiple Listing Service (MLS), the database upon which the world of realty is founded.

> We are creating an alternative to the MLS because we think there needs to be a new model, and because we thought you should be able to list for free. We don’t walk both sides of the fence. There are hybrids and discounters, but we are a fresh start. We wiped the slate clean and started a 2nd national database – only this time it’s free and intended for the by-owner community….
> 
> The existing model was a bit monopolistic for our taste.

The undertaking, while a completely mind-boggling really-really-miniscule-David-versus-gigantic-super-size-Goliath battle, is admirable.

For more on the service, I suggest reading [Marshall Kirkpatrick’s Read/Write Web post](http://www.readwriteweb.com/archives/choicea.php "Marshall Kirkpatrick on ChoiceA"), which provides an in-depth report on the ChoiceA service and the challenges it faces.