---
title: 'Cloud Four: Anything but cloudy'
date: '2007-11-29T09:52:15-08:00'
type: post
word_count: 253
char_count: 1564
tokens: 329
categories:
  - CloudFour
  - Oregon
  - Portland
  - Startup
  - Web
---

# Cloud Four: Anything but cloudy

*\[Editor’s note: I’m going to begin expanding the Silicon Florist beat, a bit, to provide coverage of new startups in the Silicon Forest area—as they come into being. Not only do these incredibly young companies need a little limelight, it will be interesting to cover them from their inception forward. Looking forward to your feedback on this expanded scope. And, if you’re starting a shop, please [drop me a line](mailto:siliconflorist@gmail.com "Send an email to Silicon Florist").\]*

Please welcome a new startup to the block.

Portland-based [Cloud Four](http://cloudfour.com "Cloud Four"), a Web strategy and development shop, boasts a team of known-entities from the Portland area and shows promise of quickly becoming a mainstay in the local development community.

I hear you. “Do we really need another Web dev shop in town?” And to that, I’d respond that I think we need *more and more* shops in town that think like Cloud Four.

> Our philosophy emphasizes user experience over ego-driven, impractical designs or isolated, finicky engineering…. We believe that **authenticity and integrity matter**. We give you the advice we would give ourselves if we were in your shoes—even if it means less work for us.

For more on the cultural principles driving this fledgling organization, see the [Cloud Four blog](http://www.cloudfour.com/13/what-we-believe/ "Cloud Four: What we believe") and [Jason Grigsby’s post on the launch](http://userfirstweb.com/140/cloud-fours-web-site-launches/ "Jason Grigsby on Cloud Four").