---
title: 'SplashCast woos former Starbucks and Nike exec to team, board'
date: '2007-12-05T11:19:28-08:00'
type: post
word_count: 185
char_count: 1195
tokens: 241
categories:
  - News
  - Oregon
  - Portland
  - SplashCast
---

# SplashCast woos former Starbucks and Nike exec to team, board

It’s always nice to see our local startups getting all growed up.

Portland-based [SplashCast](http://splashcast.net "SplashCast"), the media service that lets you cook all sorts of media together into a single player, has announced the hiring of Charlie Baker as an Executive Vice President. Baker will also occupy a seat on the SplashCast board of directors.

In his new role, Baker will be focusing on business development in sports and entertainment, areas in which he boasts a wealth of expertise:

> Baker has 25 years experience in implementing successful business strategies for start-ups, mid market and Fortune 500 companies. As General Manager/Divisional Vice President of Nike Global Retail, he built and grew the $1.2B global business unit. As a member of Nike’s Executive Leadership Team, Mr. Baker was responsible for leading the strategy of Nike’s $12B global businesses. In addition, Charlie was CEO of Starbucks Australia and CEO of a venture-backed media company, FamilyWonder.com, which he led through successful acquisition by Sega.

For more information, see [SplashCast](http://splashcast.net "SplashCast").