---
title: 'Silicon Florist field trip: DEMO 2008'
date: '2008-01-26T15:24:13-08:00'
type: post
word_count: 693
char_count: 4056
tokens: 901
categories:
  - DEMO
  - Editorial
  - Events
  - SiliconFlorist
---

# Silicon Florist field trip: DEMO 2008

Next week, I’m in the enviable position of getting the opportunity to travel down to [DEMO 2008](http://www.demo.com/conferences/demo08/index.php "DEMO 2008") with one of my Silicon-Forest-based clients.

Although I’ve been tracking DEMO for years, this will be my first actual trip to the event. And, quite frankly, I’m looking forward to being a bit shellshocked by the whole affair.

What’s DEMO? DEMO is very much the grand ball of high-tech product launches. A very hush-hush, invite-only, keep-your-product-under-wraps-until-the-show kind of thing. Or, as the DEMO folks put it:

> DEMO is the premier launch venue for new products, technologies and companies. For more than 16 years, DEMO has established a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. Each product is carefully screened and selected by DEMO’s Executive Producer, Chris Shipley, one of the top trend spotters in the personal technology product industry.

Who’s the Silicon-Forest-based client? The embargo on DEMO product announcements lifts on Monday morning, at which point, I’ll cover the client’s product (with full disclosure of my consulting relationship with them).

Suffice it to say, they’re small, they’re out of Vancouver, Washington, this is the CEOs third trip to DEMO, and I think they’ve come up with something that will have utility for a wide-range of folks.

But for now, let’s just leave it at that. Please tune in Monday for more.

Now, I’m going to cover that client because they’re part of our community. And I hope you are okay with me doing that. I’m not doing it to push the product. I’m covering it because it’s as newsworthy as any startup I cover here. And I’ll strive to be as objective as I possibly can.

Obviously, I’m hoping to cover any of the other Silicon-Forest-based companies that come out of stealth mode down there. (If you are one of those companies, please [drop me a line and let me know](mailto:siliconflorist@gmail.com "Email the Silicon Florist"), so I can plan to jump on the coverage.)

What I *won’t* do is provide generic coverage of the event, itself. Or profile every single one of the [more than 70 products that will launch at DEMO](http://www.demo.com/demoletter/how_to_make_a_big_splash_at_demo_and_other_events.php "How to make a splash at DEMO"). In fact, after Monday’s post, this may be the last you ever hear of DEMO from me. *Unless I uncover a story that has a specific Silicon Forest angle*. (Or unless you’re [following me on Twitter](http://twitter.com/turoczy "Rick Turoczy on Twitter"), as I’ll likely tweet some coverage of the event, just for my own historical reference of my babe-in-the-woods naivete.)

Just because I’m down there doesn’t mean that the blog should lose its focus.

If you are interested in more insightful coverage of DEMO, I know Portland-based blogger [Marshall Kirkpatrick](http://marshallk.com "Marshall Kirkpatrick") will be providing coverage—[though not entirely product-focused](http://twitter.com/marshallk/statuses/642301192 "Marshall Kirkpatrick tweets on DEMO coverage")—for [Read/Write Web](http://readwriteweb.com "Read/Write Web"), Allen Stern of CenterNetworks has proposed a sort of [blogger bullpen of writers to cover the event](http://www.centernetworks.com/demo-conference-reviews "DEMO Conference Reviews blog"), and Rafe Needleman of [Webware](http://www.webware.com/ "Webware") usually does a bang up job. Plus, the DEMO folks post videos of each and every one of the six-minute presentations to the DEMO site, [so you can watch at your leisure](http://www.demo.com/conferences/demo08/index.php "DEMO videos in sidebar").

If you are planning to be down there, as well, [please let me know](mailto:siliconflorist@gmail.com "Email the SIlicon Florist") and let’s try to find one another. And if there is anything specific you would like me to cover from DEMO, please use the comments to let me know.