---
title: 'SplashCast adds MySpace to its friends list'
date: '2008-03-13T11:59:59-07:00'
type: post
word_count: 468
char_count: 3186
tokens: 609
categories:
  - MySpace
  - News
  - OAuth
  - OpenSocial
  - Oregon
  - Portland
  - SplashCast
tags:
  - MySpace
  - OAuth
  - OpenSocial
  - Oregon
  - Portland
  - SplashCast
---

# SplashCast adds MySpace to its friends list

[Mashable](http://mashable.com "Mashable")‘s Kristen Nicole is reporting that Portland-based [SplashCast](http://splashcast.net "SplashCast") has [jumped on the MySpace application platform](http://mashable.com/2008/03/13/splashcast-myspace-app/ "Mashable on SplashCast MySpace") making them one of the first applications to enter this new bastion of social network media.

According to Mashable:

> Now that the [MySpace platform](http://mashable.com/2008/03/13/myspace-applications/) has finally launched its first approved applications, Splashcast was ready with a distributed plan to roll out applications for its clients across the MySpace network as well. This includes SonyBMG, Universal Records, Warner, and even Hillary Clinton.

In my opinion, one of the most compelling aspects of the SplashCast approach to this new platform is the way that the SplashCast application appears as the *artist*, not SplashCast. See, for example, the [Chris Brown splashcast on the early list of MySpace music apps](http://apps.myspace.com/Modules/AppGallery/Pages/index.aspx?fuseaction=apps.gallery&category=12 "Chris Brown splashcast MySpace music app").

This approach has two particular benefits. First, it gives SplashCast the opportunity to create innumerable instances of its applications where other apps are stuck with one specific instance. And second, it gives SplashCast the opportunity to curry further favor with the labels and artists, by highlighting the artist instead of the application delivering the artist’s content.

Given the prevailing MySpace demographic and SplashCast’s recent repositioning as “the deepest, most sticky relationship between \[sic\] brand, content, and consumer,” this move promises to solidify SplashCast’s position as a big-media-company tool with a flare for interacting with youth on the Web.

Given the pageviews that MySpace continues to garner, the property remains a leading venue for many. As such, the new MySpace application platform has launched with [a full cadre of applications in the offing](http://apps.myspace.com/Modules/AppGallery/Pages/index.aspx?fuseaction=apps.gallery "MySpace applications gallery").

For an overview of the new platform, I would highly recommend [Portland-based Marshall Kirkpatrick’s write-up for ReadWrite Web](http://www.readwriteweb.com/archives/opensocial_beta_apps_go_live_at_myspace.php "Marshall Kirkpatrick on MySpace apps"), which focuses on the win for [OpenSocial applications](http://en.wikipedia.org/wiki/Opensocial "OpenSocial"):

> MySpace users are going to be happy to share their contacts and info from other applications off-site with apps on the MySpace platform because they’ll be able to do so securely. MySpace is about to become the biggest use-case of the [oAuth](http://oauth.net/) authentication protocol, something many sites are scrambling to implement.

I’m not tracking any blog posts or press releases from SplashCast, yet. Should more relevant information become available I will post an update. In the meantime, please [stay tuned to SplashCast](http://splashcast.net "SplashCast") for more information as it becomes available.