---
title: 'WebTrends searches for CEO, finds him at Google'
date: '2008-04-07T10:44:55-07:00'
type: post
word_count: 263
char_count: 1663
tokens: 342
categories:
  - CEO
  - Google
  - Oregon
  - Portland
  - Portland_OR
  - Stickel
  - WebTrends
tags:
  - '97204'
  - Google
  - Oregon
  - Oregonian
  - Portland
  - Portland_OR
  - rogoway
  - Stickel
  - WebTrends
---

# WebTrends searches for CEO, finds him at Google

Now, I realize that Portland-based [WebTrends](http://webtrends.com "WebTrends") isn’t exactly a “startup” around here anymore. (Although some would argues that the company continues to go through fits and starts as it navigates the ever-changing Web analytics landscape.)

But the news from Mike Rogoway at [*The Oregonian*](http://oregonlive.com "The Oregonian"), this morning—that [WebTrends has just hired a guy from Google to be their CEO](http://blog.oregonlive.com/business/2008/04/webtrends_hires_new_ceo_from_g.html "WebTrends hires CEO away from Google")—could have significant impact on the tech scene around here.

Meet [Daniel Stickel](http://www.linkedin.com/pub/0/696/a54 "Daniel Stickel"), a [Harvard](http://harvard.edu "Harvard")-educated engineer—Magna Cum Laude, at that—who also boasts a rich 20-year history as an executive, with an impressive record of building businesses.

But I’m especially interested in **his experience with preparing for—and living through—acquisitions**. [According to Stickel’s resume](http://www.linkedin.com/pub/0/696/a54 "Dan Stickel"), he was an executive at K2 Technologies before and throughout acquisition, he helped establish the foundations that built Delfin Systems into an acquisition target, and he managed the Alta Vista engineering team that turned that property into a valuable commodity for purchase.

What’s more, it’s not often that you hear of companies in the Portland area hiring folks *away* from Google.

Let’s see… he worked at **Google** and he’s got experience in being **acquired**.

It will be interesting to see how this one plays out.