---
title: 'Our Strands: MyStrands rebrands as Strands'
date: '2008-04-23T14:06:13-07:00'
type: post
word_count: 129
char_count: 876
tokens: 168
categories:
  - Corvallis
  - MyStrands
  - Oregon
  - Strands
tags:
  - Corvallis
  - MyStrands
  - Oregon
  - Strands
---

# Our Strands: MyStrands rebrands as Strands

[![Strands](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2008/04/logostrands.jpg?w=925)](http://strands.com "Strands")Our favorite Corvallis-based recommender solution, MyStrands, is now know as, simply, [Strands](http://strands.com "Strands"). And the change carries with it a whole new look and feel.

[Why the name change](http://blog.strands.com/2008/04/23/mystrands-rebrands/ "MyStrands rebrands")?

> The word “strands” has a particular meaning for us: it represents the sequences of digital events that connect our lives. Strands’ mission is to help people discover new things. We do this by analyzing and understanding people’s tastes based on strands of sequences (links between digital items such as the songs found in a playlist, events in an activity stream or transactional data such as monthly purchases).