---
title: 'Strands announces Expensr acquisition, expanded recommending'
date: '2008-04-29T08:20:41-07:00'
type: post
word_count: 290
char_count: 2131
tokens: 377
categories:
  - Corvallis
  - Expensr
  - Finance
  - moneyStrands
  - MyStrands
  - Oregon
  - Strands
tags:
  - Corvallis
  - Expensr
  - money
  - moneyStrands
  - Oregon
  - Strands
---

# Strands announces Expensr acquisition, expanded recommending

[![moneyStrands](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2008/04/logomoneystrands.jpg?w=925)](http://money.strands.com "moneyStrands")Corvallis-based [Strands](http://strands.com "Strands"), the service that recommends things you might like based on your behavior, has [announced the acquisition of Expensr](http://blog.strands.com/2008/04/29/moneystrands-expensr/ "Strands acquires Expensr"), a move that takes its recommendation services beyond the realm of entertainment to personal finance.

[Expensr](http://expensr.com "Expensr") will be brought into the Strands fold as [moneyStrands](http://money.strands.com "moneyStrands"), a personal money management solution based on Strands recommendation technology.

> moneyStrands is an online money management solution that allows users to aggregate their online financial information in one place, providing them with an instant snapshot of all their finances. With moneyStrands, users can anonymously compare themselves to others with similar traits, such as demographics.

The move also allows Strands to more clearly define the areas into which they’re planning to introduce recommendations, like **business recommendation solutions** that help people find content on sites, **social media recommendation solutions** that use online behavior to make recommendations, and **personal finance recommendation solutions** that helps individuals take more control of personal finance decisions.

Rest assured, there are also some other interesting undercurrents here—that I’m not yet at liberty to disclose—that promise to cause some interesting ripples here in the Silicon Forest startup scene.

To register for an invitation to the private BETA, visit [moneyStrands](http://money.strands.com "moneyStrands"). For more information on the plans for the product, see the [Strands blog post on the Expensr acquisition](http://blog.strands.com/2008/04/29/moneystrands-expensr/ "Strands acquires Expensr "). For more on the company, I’d recommend (get it?) visiting [Strands](http://strands.com "Strands").