---
title: 'SplashCast lures MySpace exec, goes Hollywood (literally)'
date: '2008-07-14T10:01:45-07:00'
type: post
word_count: 488
char_count: 3244
tokens: 635
categories:
  - Hollywood
  - MySpace
  - Oregon
  - Portland
  - SplashCast
tags:
  - Hollywood
  - MySpace
  - Oregon
  - Portland
  - SplashCast
---

# SplashCast lures MySpace exec, goes Hollywood (literally)

Portland-based [SplashCast](http://splashcast.net "SplashCast"), a service that has become one of the entertainment industry’s favorite ways to create immersive advertisements for social networks and Web sites, has finally gone Hollywood by luring a [MySpace](http://myspace.com "MySpace") executive to the company.

Today, [SplashCast announced the launch of its Los Angeles office with the hiring of Tim Lane from MySpace](http://www.prweb.com/releases/2008/07/prweb1099664.htm "SplashCast expands to Los Angeles hires MySpace exec")—not to be confused with [Tom from MySpace](http://www.myspace.com/tom "Tom on MySpace"), who is [everybody’s friend](http://www.bustedtees.com/tom "Tom is not my friend").

According to the release, the hiring and expansion was sparked by the traction the company has seen in the entertainment industry, especially with regards to MySpace where [SplashCast currently owns the lion’s share of top music apps](http://http://blog.splashcastmedia.com/2008/06/28/splashcast-owns-top-music-apps-on-myspace/ "SplashCast owns the top apps on MySpace"):

> SplashCast’s Los Angeles-based office will open later this summer. This expansion reflects the company’s recent successes in helping major brands reach social network site users. According to statistics presented on the MySpace music application directory more SplashCast music applications in general have been shared and installed on individual MySpace pages than any other artist-specific applications across the entire MySpace application platform.

As far as Lane’s role goes, he will be heading up the SplashCast sales team and helping manage the company’s continued—and apparently aggressive—expansion plans. Which will likely be fueled by SplashCast’s funding, [announced earlier this year](http://siliconflorist.com/2008/03/20/splashcast-social-advertising-tees-up-4-million/ "SplashCast gets $4 million"):

> Lane will be responsible for managing SplashCast’s sales team based out of the company’s new Los Angeles sales office scheduled to open later this summer. In his new position, Lane will be responsible for managing SplashCast’s US based sales team out of the company’s new Los Angeles office and opening offices throughout New York, Chicago and San Francisco within the coming months.

Given this continued interaction with companies outside of Portland, one would begin to wonder if SplashCast was long for our Portland climes.

Well, okay, I wonder.

Not that it completely allays my fears, but one thing that might point to them sticking around Portland is the fact that they’ve recently graduated from the [Portland State Business Accelerator](http://www.psba.pdx.edu/ "Portland State Business Accelerator") to their [own digs in Old Town](http://twitter.com/mikeberkley/statuses/849032428 "SplashCast in Old Town digs").

Time will tell if the draw to a more big-media hub is in the works, or if the LA office will simply remain a satellite for this Portland-based company.

For more information on SplashCast, see the [SplashCast release on the expansion and the new hire](http://www.prweb.com/releases/2008/07/prweb1099664.htm "SplashCast announces LA office and new hire").