---
title: 'iPhorest: New iPhone app launching at TED has Portland connection'
date: '2009-02-04T09:01:40-08:00'
type: post
word_count: 603
char_count: 4016
tokens: 784
categories:
  - Events
  - iPhone
  - iPhorest
  - Launch
  - obama
  - Oregon
  - Portland
  - RavenZachary
  - TED
tags:
  - iPhone
  - iPhorest
  - 'kevin rose'
  - obama
  - Oregon
  - Portland
  - 'raven zachary'
  - TED
---

# iPhorest: New iPhone app launching at TED has Portland connection

[![iPhorest](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/02/imgiphorest.jpg?w=925)](http://iphorest.com "iPhorest")If you’re in Portland and involved in a the Web and mobile startup scene, any mention of “[iPhone](http://apple.com/iphone "Apple iPhone")” is usually immediately followed by a mention of “[Raven Zachary](http://raven.me "Raven Zachary").”

Portland isn’t alone in that regard, the [iPhone consultant](http://siliconflorist.com/2008/08/18/raven-zacharys-apple-iphone-obsession-now-his-full-time-gig/ "iPhone consultant Raven Zachary")—who helped create [iPhoneDevCamp](http://siliconflorist.com/2008/07/23/geek-bat-signal-iphonedevcamp-2-portland-needs-your-help/ "iPhoneDevCamp") before there was even such a thing as iPhone development—has seen more and more attention for his services as the burgeoning iPhone market has come into being.

And it’s thanks in no small part to his involvement in [a little iPhone that played a role in putting Barack Obama in office](http://siliconflorist.com/2008/10/02/obama-for-iphone-portland-plays-a-huge-role-in-mobile-app-development/ "Obama iPhone app"). The other part is that he’s one of the most intelligent and well-spoken people I know. And of course the final part is that he’s one of the nicest guys you’ll get the chance to meet.

Well, now Raven has his hand in another app that’s sure to increase the iPhone limelight for him. Meet [iPhorest](http://iphorest.com "iPhorest"), a new iPhone app launching this week at [TED](http://www.ted.com "TED"), the premiere “cool leading edge technology thinking and stuff” conference.

[![Raven Zachary on iPhorest](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/02/imgravenzacharyiphorest.jpg?w=925)](http://twitter.com/ravenme/status/1176097158 "Raven Zachary on iPhorest")

And Raven isn’t the only one excited about it. There’s this guy you may have heard of named [Kevin Rose](http://twitter.com/kevinrose/status/1175550637 "Kevin Rose on iPhorest") who told his 98,700 (and counting) Twitter followers about it.

[![Kevin Rose on iPhorest](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/02/imgkevinroseiphorest.jpg?w=925)](http://twitter.com/kevinrose/status/1175550637 "Kevin Rose on iPhorest")

And then there’s [Ashton Kutcher’s wife](http://twitter.com/mrskutcher/status/1175615331 "Demi Moore"). She likes it, too.

[![Demi Moore on iPhorest](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/02/imgdemimooreiphorest.jpg?w=925)](http://twitter.com/mrskutcher/status/1175615331 "Demi Moore on iPhorest")

It’s clear that iPhorest is on to something.

What’s not so clear is exactly what iPhorest does—since it’s not yet available in the App Store. But it has something to do with planting trees. On the iPhone.

> By downloading the app, the user activates a seedling both virtually and physically. As the seedling on their phone grows, users can also send seeds to other phones, starting a new forest.
> 
> For each virtual tree planted, The Conservation Fund will plant a native tree in real life – starting with restoration of vulnerable wildlife habitats along the Gulf Coast. They will work with the nation’s leading public natural resource agencies to ensure the long-term protection of each iPhorest.

iPhones and sustainability? What could be more Portland-y than that? ***\[UPDATE\]*** More Portland people of course! Raven adds:

> The lead developer and designer, Andrew Pouliot [@andpoul](http://twitter.com/andpoul "Andrew Pouliot"), is in Portland, as is the 3D modeler, Alex Jetter. Thanks to [Bram Pitoyo](http://twitter.com/brampitoyo "Bram Pitoyo") for the recommendation for Alex.

It’s a very cool concept. I’m looking forward to getting the opportunity to test drive it—and help a few flowers bloom trees grow.

As soon as I know more, you’ll know more. But I wanted to congratulate Raven on [iPhorest](http://iphorest.com "iPhorest") as soon as I could.