---
title: 'To blog or not to blog? Kirkpatrick and Bancroft answer that question (for corporations)'
date: '2009-04-22T09:19:18-07:00'
type: post
word_count: 410
char_count: 2647
tokens: 533
categories:
  - Blog
  - Events
  - InnoTech
  - Intel
  - jabancroft
  - JoshBancroft
  - marshallk
  - MarshallKirkpatrick
  - Oregon
  - Portland
  - ReadWriteWeb
tags:
  - Blog
  - Blogging
  - Intel
  - 'josh bancroft'
  - 'marshall kirkpatrick'
  - microblog
  - ReadWriteWeb
  - Twitter
---

# To blog or not to blog? Kirkpatrick and Bancroft answer that question (for corporations)

[![InnoTech 09](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/03/pdx09_125x125.gif?w=925)](http://www.innotechconference.com/pdx/registration.php "InnoTech 09")[To blog or not to blog?](http://www.innotechconference.com/pdx/Event/Portland_Events/To_blog_or_not_to_blog.php "InnoTech To blog or not to blog?") It’s a question with which any number of corporations wrestle. And today at the [InnoTech](http://www.innotechconference.com/pdx/ "InnoTech") eMarketing Summit, [Marshall Kirkpatrick](http://marshallk.com "Marshall Kirkpatrick") of [ReadWriteWeb](http://readwriteweb.com "ReadWriteWeb") and [Josh Bancroft](http://twitter.com/jabancroft "Josh Bancroft") of [Intel](http://intel.com "Intel") will answer that question—and likely many more about corporate communications, blogging, and microblogging sites like [Twitter](http://twitter.com "Twitter"). (I’ll be on the panel as well, doing a lot of smiling and nodding.)

Here’s the basis of the discussion:

> Whether out of curiosity or under pressure, you’ve likely started a company blog. Maybe you’re even letting employees blog. But making blogging a successful component of your organization’s communications and support programs? That’s another thing, entirely. Join this panel of panel of elite bloggers and microbloggers to learn how you can use blogs to increase transparency with your target market, create deeper and lasting relationships with your existing customers, and improve your company’s visibility on the Web. Attendees are sure to leave with both a renewed motivation to blog and specific steps for improving their organizations’ use of traditional blogs and new microblogging platforms.

The three of us will be providing our insight at [2 PM, today, in Portland Ballroom 256](http://www.innotechconference.com/pdx/Event/Portland_Events/To_blog_or_not_to_blog.php "To blog or not to blog?") at the Oregon Convention Center. So if you’re at InnoTech, we’d love to see you. For you Twitter types, the hashtag for the event is [\#emspdx](http://tagal.us/tag/emspdx "emspdx eMarketing Summit").

Can’t come see us today? Well we can’t save you any… oh wait. That’s okay, but we’ll miss you. And I’d highly encourage to [register to attend InnoTech](http://www.innotechconference.com/pdx/registration.php "Register for InnoTech") on Thursday so that you can see [Rahaf Harfoush talk about the Obama social media campaign](http://siliconflorist.com/2009/04/20/rahaf-harfoush-obama-social-media-innotech/ "Rahaf Harfoush on Obama's social media campaign").

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