---
title: 'John Kitzhaber takes a page from the Obama social media playbook for Oregon gubernatorial bid'
date: '2009-09-04T23:16:24-07:00'
type: post
word_count: 517
char_count: 3395
tokens: 673
categories:
  - '#featured'
  - Facebook
  - Governor
  - Gubernatorial
  - Kitzhaber
  - Oregon
  - Social
  - SocialMedia
  - Twitter
tags:
  - '2010'
  - Governor
  - Gubernatorial
  - 'john kitzhaber'
  - Kitzhaber
  - obama
  - Oregon
  - 'social media'
---

# John Kitzhaber takes a page from the Obama social media playbook for Oregon gubernatorial bid

\[HTML2\]Former Oregon governor [John Kitzhaber](http://www.johnkitzhaber.com/ "John Kitzhaber"), who served [two terms from 1995-2003](http://en.wikipedia.org/wiki/John_Kitzhaber "John Kitzhaber on Wikipedia"), has decided to throw his hat into the ring for another gubernatorial bid. His [Kitzhaber 2010 campaign](http://www.blueoregon.com/2009/09/hes-in.html "Blue Oregon: Kitzhaber is in") launched this week.

And even though he hasn’t been out of the political dance that long, quite a few things have changed since his last bid—roughly a decade ago.

I mean, you might remember that [Obama](http://www.barackobama.com/ "Barack Obama") guy and [his whole social media thing](http://www.readwriteweb.com/archives/obamas_social_media_advantage.php "Obama's Social Media Advantage Act II"). Based on the initial rumblings from Kitzhaber camp, I can guarantee that the folks working on his campaign do.

There’s something incredibly interesting about seeing another political candidate embracing social media—especially when that candidate is so close to home. And the Kitzhaber camp is definitely taking that tact. Pushing Twitter and Facebook prominently on the site from the main splash page to the sign up form. And then once again on the submission thanks page.

[![John Kitzhaber Governor 2010 social media](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/John-Kitzhaber-Governor-2010.jpg?w=925 "John Kitzhaber Governor 2010 social media")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/John-Kitzhaber-Governor-2010.jpg)

There’s even a Kitzhaber-esque take on the that telltale blue radial gradient that became so iconic throughout the Obama campaign.

But as we all know, capturing [Twitter followers](http://twitter.com/kitz2010 "Kitzhaber 2010 on Twitter")—229 as of this posting—and [Facebook fans](http://www.facebook.com/johnkitzhaber "John Kitzhaber on Facebook")—4142 supporters so far—is one thing. Engaging in the conversation and using the medium effectively is entirely another.

So, it will be interesting to see what they do with this following they’re courting. And how other candidates jump into the social media melee.

And where else will they go? WordPress? LinkedIn? YouTube? Plurk? And what about the local social outlets? Will we see Kitzhaber checking into town halls with [Shizzow](http://shizzow.com "Shizzow")? Maybe doing a little stumping on the [Beer and Blog](http://www.beerandblog.com/ "Beer and Blog") social network? Will he appear on [Strange Love Live](http://strangelovelive.com "Strange Love Live")?

Who knows? But I’ll be keeping an eye on it.

Granted, I’m not that much into the politickin’. But I’ll make sure to keep you in the loop as the race heats up. Especially in terms of the candidates’ use of social media and—even more importantly—their commitment to Web startups, mobile, and open source for Oregonians.

**\[UPDATE\]**

Prompted by comments from readers and my own better judgement, I’ve taken the opportunity to [assess all of the candidates—official and potential—for the Oregon governor’s seat in terms of their social media and online presence](http://siliconflorist.com/2009/09/06/oregon-governor-2010-gubernatorial-candidates-online-social-media/ "Oregon's next governor"), thus far.

\[HTML1\]