--- title: 'Oregon’s next governor: Assessing 14 candidates’ online presence and social media savvy' date: '2009-09-06T00:54:17-07:00' type: post word_count: 2165 char_count: 14153 tokens: 2815 categories: - '#featured' - '2010' - Candidates - Elections - Governor - Gubernatorial - online - Oregon - SocialMedia tags: - '2010' - 'allen alley' - 'bill bradbury' - Candidates - Governor - 'john kitzhaber' - Oregon - 'social media' --- # Oregon’s next governor: Assessing 14 candidates’ online presence and social media savvy Yesterday—upon learning that [Marshall Kirkpatrick](http://marshallk.com "Marshall Kirkpatrick") had seen a Facebook ad that [John Kitzhaber had decided to mount another run for the Oregon governor gig](http://twitter.com/marshallk/status/3765296345)—I started to do a little [digging into Kitzhaber’s social media presence](http://siliconflorist.com/2009/09/04/john-kitzhaber-governor-gubernatorial-2010-obama-social-media/ "John Kitzhaber takes a page from the Obama social media playbook for Oregon gubernatorial bid"). Then it dawned on me, instead of just taking a look at the one candidate—even if he was the one who had served as governor during half of my residence in Oregon—it would probably be wise to look at all the gubernatorial candidates, their online presence, and their social media savvy. Sounds like a pretty good idea, doesn’t it? Shall we? Now, we’re still early in the race. Like eight months until the primaries early. So at this point, there are some folks who are officially running and some who are purported to be running. And then there are probably some people who many wish were running. I’m just going to focus on those first two groups—the official candidates and the purported candidates—and leave that last group up to someone else. For guidance, I’m going to use the [Wikipedia page on the Oregon gubernatorial election of 2010](http://en.wikipedia.org/wiki/Oregon_gubernatorial_election,_2010). And who knows? If this goes over well, we might need to check in with the candidates from time to time to see how they’re continuing to fare on the Web. Okay, enough set up. Let’s get to it. ### Confirmed Oregon gubernatorial candidates **Allen Alley (R)** ------------------- [![allen-alley](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/allen-alley.jpg?w=925 "allen-alley")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/allen-alley.jpg) **Twitter** is clearly taking the whale’s share (pun intended) of the social media strategy, with his tweet stream taking up a good chunk of his campaign site. [@allen\_alley](http://twitter.com/allen_alley) has currently composed 651 tweets. He is following 281 folks and is being followed by 393. [Twitalyzer](http://twitalyzer.com) gives him a “slowly emerging based on a calculated score of 0.6 out of 100.” [Alley’s **Facebook** presence](http://www.facebook.com/pages/Allen-Alley/28587581576) is mostly a repeat of his Twitter stream—like the majority of folks (me included) who tie the two together. He currently has 713 supporters on his fan page. He’s not using the vanity URL feature for his campaign—but [he is for his personal Facebook page](http://www.facebook.com/allen.alley). [Alley boasts a complete **LinkedIn** profile](http://www.linkedin.com/pub/allen-alley/7/bb/451). He’s currently linked to 336 connections. I was impressed to see [Alley promoting **Flickr**](http://www.flickr.com/photos/26609099@N02/) as one of his social media outlets. He has currently uploaded 43 public images—documenting the campaign trail—to his account. He’s also got a [Vimeo account](http://vimeo.com/user2189284) with four videos. While the [Alley site does feature an RSS feed](http://www.allenalley.com/index.php?format=feed&type=rss), he currently has no **Google Reader subscribers** on that feed. Well, he has one now. I just signed up. As far as his **site** goes, it’s a well designed site. There’s no obvious blog apart from the string of tweets. Although, there is a forum. Alley is currently running on Joomla, on open source solution. He’s selected the following keywords for his home page: Allen Alley, Oregon Governor, Kitzhaber, DeFazio, Jason Atkinson, Pixelworks, Oregon budget, Kulongoski, Oregon tax increases, Oregon tax increase petitions, Oregon initiatives, Oregon renewable energy, walk across Oregon, Baker City, John Day, Redmond, Bend, and Salem. **Jason Atkinson (R)** ---------------------- [![jason-atkinson](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/jason-atkinson.jpg?w=925 "jason-atkinson")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/jason-atkinson.jpg) Atkinson appears to have just started using **Twitter**. [@senjaa](http://twitter.com/senjaa) follows one person, has 67 followers, and no tweets. And no one has tweeted about him. So there’s no way to send Twitalyzer after him. The [Friends of Jason Atkins **Facebook** group](http://www.facebook.com/group.php?sid=d9edc9e6cb7b6565f0c6a892e798f31d&gid=28548919967) has 258 members. It currently features some positioning statements and a few wall posts. Atkinson has a [minimal **LinkedIn** presence](http://www.linkedin.com/pub/jason-atkinson/13/2ba/79b) with one connection. While I wasn’t able find any sort of image or video accounts, Atkinson is regularly featured on the [Oregon Senate Republicans YouTube channel](http://www.youtube.com/user/ORSenateRepublicans). As far as his site goes, Atkinson appears to be running a WordPress install. He has a blog with several entries with the latest post dated April 24, 2009. He has an [RSS feed for that blog](http://jasonatkinson.us/blog/feed) with two **Google Reader subscribers**. **John Kitzhaber (D)** ---------------------- [![john-kitzhaber](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/john-kitzhaber.jpg?w=925 "john-kitzhaber")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/john-kitzhaber.jpg) Kitzhaber has a **Twitter** presence that is prominently promoted on his site. [@kitz2010](http://twitter.com/kitz2010) has 255 followers and is following 143 people. He currently has three 27 tweets (see below). Twitalyzer gives him a “slowly developing based on a calculated score of 1.5 out of 100.” As an aside, whoever is running the Twitter account is using CoTweet which leads me to believe that they’re likely running more than this account. And they’re [paying attention](http://twitter.com/Kitz2010/status/3794335663). [They just went on a replying tear as I was writing this post](http://search.twitter.com/search?q=&ands=kitz2010&phrase=&ors=¬s=&tag=&lang=all&from=&to=&ref=&near=&within=15&units=mi&since=2009-09-06&until=2009-09-06&rpp=50), responding to a ton of folks. That, my friends, is a very good sign. Kitzhaber’s strongest showing is on **[Facebook](http://www.facebook.com/johnkitzhaber)** where he currently has 5028—up nearly 1000 from when I checked 24-hours ago. The page is being well used with the activity stream showing a lot of chatter and liking. And he’s taking advantage of the [Facebook vanity URL](http://www.facebook.com/johnkitzhaber). I couldn’t find a **LinkedIn** presence for Kitzhaber. As far as images and video go, I could find any social accounts dedicated to the campaign. But there are a few [Kitzhaber videos on YouTube](http://www.youtube.com/results?search_query=john+kitzhaber). The [Kitzhaber campaign **site**](http://www.johnkitzhaber.com/) is built on Typepad. But it seems to be pretty minimal. It doesn’t currently have an RSS feed or a blog. And therefore, it doesn’t have any **Google Reader subscribers**. **John Lim (R)** ---------------- [![john-lim](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/john-lim.jpg?w=925 "john-lim")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/john-lim.jpg) Apart from a [Wikipedia page](http://en.wikipedia.org/wiki/John_Lim), Lim has little to no online presence at this point. Still, [*The Oregonian* confirms Lim is running for governor](http://blog.oregonlive.com/mapesonpolitics/2009/09/john_lim_says_hes_also_running.html). ### Potential Oregon gubernatorial candidates ### **Bill Bradbury (D)** [![bill-bradbury](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/bill-bradbury.jpg?w=925 "bill-bradbury")](https://i0.wp.com/siliconflorist.com/wp-content/uploads/2009/09/bill-bradbury.jpg) Bradbury has a **Twitter** presence with 184 followers and 53 tweets. [@bbsalmon](http://twitter.com/bbsalmon) currently follows 12 people. Bradbury is using **Facebook** and has taken advantage of the vanity URL with [BradburyforOregon](http://www.facebook.com/BradburyforOregon). He currently has 949 supporters. His Facebook page is active. In fact, most of his entries have at least one comment on them. Bradbury has a [complete LinkedIn profile](http://www.linkedin.com/pub/bill-bradbury/5/734/a16) and he belongs to a couple of LinkedIn groups. He currently has 78 connections. He set up a [Flickr account](http://www.flickr.com/photos/billbradbury/) in July that features photos of him meeting with a variety of folks. The bulk of the current photos are from the Oregon Business Roundtable. [Bradbury’s campaign **site**](http://www.bradbury2010.com/) is built on WordPress. It features a [blog](http://www.bradbury2010.com/blog/)—the latest post on which makes me think I’m going to need to be [moving him up into the “official candidates” listing](http://oregonspriorities.com/stay-tuned/) soon. The blog has an [RSS feed](http://oregonspriorities.com/feed/), but it doesn’t have any **Google Reader subscribers**. ### **Scott Bruun (R)** Bruun doesn’t have much of an online presence, currently. Aside from his [Oregon House of Representatives](http://www.leg.state.or.us/bruun/) page, he has a [Wikipedia page](http://en.wikipedia.org/wiki/Scott_Bruun). I’m just guessing, but I think this may be [Bruun’s LinkedIn page](http://www.linkedin.com/pub/scott-bruun/9/b14/15a) which has 18 connections. ### **Peter DeFazio (D)** DeFazio is not on **Twitter** [according to Tweet Congress](http://tweetcongress.org/people/peter-defazio). He does have a [**Facebook** fan page](http://www.facebook.com/pages/Peter-DeFazio/7090829369?v=info) though. Unfortunately, there isn’t much activity there. He has 1875 supporters. DeFazio has a minimal [**LinkedIn** profile](http://www.linkedin.com/pub/peter-defazio/5/91a/319) with two connections and one recommendation. I wasn’t able to find any other social media or online profiles for DeFazio. ### **Dave Hunt (D)** Apart from his [Oregon State Rep page](http://www.leg.state.or.us/hunt/home.htm) and a [Wikipedia entry](http://en.wikipedia.org/wiki/Dave_Hunt_(Oregon_politician)), Hunt’s only other online presence are [remnants of his campaign for the state legislature](http://www.electdavehunt.com/). ### **Randy Leonard (D)** Apart from his [City of Portland Commissioner page](http://portlandonline.com/leonard) and a [brief Wikipedia article](http://en.wikipedia.org/wiki/Randy_Leonard), Leonard’s most prominent online presence is a respectable [LinkedIn profile](http://www.linkedin.com/pub/randy-leonard/6/464/4a6) with 19 connections. I could have sworn he was on **Twitter**, but the account I was following and that his [Commission page references](http://www.portlandonline.com/leonard/index.cfm?c=49691)—[@randyleonard](http://twitter.com/randyleonard)—no longer exists. ### **Steve Novick (D)** While we’re not seeing any gubernatorial rumblings, [Novick’s **Twitter** presence](http://twitter.com/novickforsenate) for his senate bid has 328 followers and 69 tweets. Even more impressive, he’s following 1294 folks. But he hasn’t updated since May. Of 2008. Likewise, his [Facebook fan page](http://www.facebook.com/pages/Steve-Novick/19755006664) has 507 followers. But no activity since the senatorial bid. That said, he’s still got a “social media dark horse” quality. If only for the success he had withhis [campaign videos on YouTube](http://www.youtube.com/watch?v=N2UesvrH-cs). \[HTML1\] ### **Steve Shields (D)** The [Wikipedia Oregon gubernatorial page](http://en.wikipedia.org/wiki/Oregon_gubernatorial_election,_2010) is the only thing I can find. I swear. **\[UPDATE\]** But Mark Douglas is better than me at searching. Because here’s a site he found [about Steve Shields](http://www.oregonaspirations.com/ "Oregon Aspirations"). ### **Gordon Smith (R)** I couldn’t find a Twitter presence for Smith, but I did find a [fan page on Facebook](http://www.facebook.com/pages/Sen-Gordon-H-Smith-R-OR/9286748613) with 525 supporters. Other than that? Not much. ### **Desari Strader (D)** Strader is on **Twitter** as [@solar\_girl](http://twitter.com/solar_girl). She has 18 followers and is following two people. She posted one tweet. In February. I couldn’t find her on Facebook. But I did find her on [LinkedIn](http://www.linkedin.com/pub/desari-strader/7/429/948), with a minimal profile and no connections. ### **Greg Walden (R)** Walden is on **Twitter** with 465 followers and 82 tweets. [@repgregwalden](http://twitter.com/repgregwalden) is following 83 people. According to Twitalyzer, he’s “just emerging based on a calculated score of 0.2 out of 100.” He’s on [**Facebook**](http://www.facebook.com/repgregwalden) but he has protected his updates. Walden also has a [Flickr stream](http://www.flickr.com/photos/30802072@N03/) and a [YouTube account](http://www.youtube.com/user/VoteGregWalden) that were used for his congress bid. ### Let’s recap for those of you keeping score at home \[HTML2\] So now I don’t feel so guilty for [focusing on Kitzhaber in the original post](http://siliconflorist.com/2009/09/04/john-kitzhaber-governor-gubernatorial-2010-obama-social-media/ "Kitzhaber takes a page out of Obama social media book"). Because with the exception of Alley, Bradbury, and Kitzhaber—and maybe Novick if he decides to join the race—none of the gubernatorial candidates has even begun to scratch the surface of the Web—let alone social media. And I would argue that even those four have a long long way to go. And that’s a big opportunity. It will be interesting to see which candidates jump to take advantage of that. And more importantly, how they use the Web to discuss the issues with their respective constituencies. Oregon’s governor seat is still very much up for grabs. *([Image courtesy functoruser](http://www.flickr.com/photos/functoruser/78728969/ "Oregon capital"). Used under Creative Commons.)*