---
title: 'ActiveTrak (formerly GadgetTrak) lands first round of funding for thief-nabbing technology'
date: '2010-03-09T09:17:04-08:00'
type: post
word_count: 372
char_count: 2679
tokens: 484
categories:
  - ActiveTrak
  - capital
  - Funding
  - GadgetTrak
  - Oregon
  - Portland
  - VC
tags:
  - ActiveTrak
  - Funding
  - GadgetTrak
  - Technology
  - thief
---

# ActiveTrak (formerly GadgetTrak) lands first round of funding for thief-nabbing technology

One of the most interesting boostrapped companies I’ve followed during my tenure here on Silicon Florist has to be [ActiveTrak](http://activetrak.com/ "ActiveTrak") (the startup formerly known as [GadgetTrak](http://gadgettrak.com/ "GadgetTrak")). And honestly, I always saw them as a dark horse around here.

They have a compelling consumer-focused product that helps people recover stolen laptops and mobile phones. They get [major media coverage](http://www.aboutus.org/GadgetTrak.com "Some examples of GadgetTrak media coverage") more than any local startup I know. And they continue to pitch as hard as any company—[they’ve presented at OEN’s Angel Oregon three times](http://siliconflorist.com/2010/03/08/angel-oregon-2010-state-startups-capital-portland-carolynn-duncan-portland-ten/ "OEN’s Angel Oregon 2010 and the state of startups and capital in Portland")—I’ve seen. And yet, they couldn’t really seem to land funding. Until now.

Today, ActiveTrak announced that they had secured their first round of funding. **\[UPDATE\]** John Cook at TechFlash has pegged the investment at $500,000. \[/UPDATE\] And while an amount was not provided, they did provide details on where the investment will be channeled:

> The round is led by strategic investor ProtectCell a leader in mobile phone insurance and handset protection, based in Michigan. The investment provides ActiveTrak Inc. capital to accelerate development of its enterprise and mobile security solutions, as well as provide ActiveTrak with direct distribution through 1,300 wireless retailers at the point-of-sale and other sales channels and opportunities.

This has been a good year, so far, for capital in the Portland area. ActiveTrak joins startup peers [Urban Airship](http://siliconflorist.com/2010/02/16/urban-airship-rapidly-ascends-11-million-funding/ "Urban Airship rapidly ascends with $1.1 million in funding") and [ShopIgniter](http://siliconflorist.com/2010/03/03/ignition-portland-shopigniter-secures-3-million-venture-capital-snags-ceo-lead-investor-madrona/ "We have ignition: Portland’s ShopIgniter secures $3 million in venture capital snags new CEO from lead investor Madrona") who have also raised money in 2010.

Here’s hoping more Portland startups join them in the near the future. And that those investors who have begun to dip their toes in the Portland startup scene find return in the current investments and gain confidence in the promise of what’s happening around here.

For more information on ActiveTrak’s products, visit [GadgetTrak](http://gadgettrak.com/ "GadgetTrak").

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