[HTML1]If any network has a foothold in the world of social networking, it’s MTV. From The Daily Show to the Spongebob to complaining that MTV doesn’t show videos anymore, it’s hard to be on Facebook or Twitter on any given day without encountering an MTV media property.
And now, engaging with—and sharing—all that MTV owned goodness just got even easier. All thanks to Portland-based Janrain.
How? Well, Janrain’s technology now helps make logging into MTV properties a whole heck of a lot easier. By using Janrain Engage, MTV has opened up its sites to users who already have identities on other social networks—without creating yet another login.
“MTV Networks’ brands – from Comedy Central to Nickelodeon to MTV – create the kind of content that sparks conversations across the world’s social networks,” said T.J. Marchetti, Vice President, Social Media Product Development, MTV Networks, in a press release. “Janrain’s authentication and social publishing tools allow our users to quickly and easily engage with their friends on our sites, as well as third-party networks, around their favorite content.”
This is a just the latest win for Janrain, a company that continues to rack up the name brand clients. Once focused purely on OpenID implementations, Janrain has seen greater success since broadening its vision to incorporate other flavors of distributed identity—like Facebook Connect and Google profiles. Now more and more, they’re becoming the default choice for companies who want to quickly implement a system that supports a variety of distributed identities.