---
title: 'How you too can be a media whore: GadgetTrak’s Ken Westin shares his secrets for hacking the press'
date: '2011-11-17T13:36:23-08:00'
type: post
word_count: 145
char_count: 863
tokens: 189
categories:
  - Oregon
  - Portland
  - Startups
tags:
  - GadgetTrak
  - hacking
  - 'ken westin'
  - Media
  - news
  - press
---

# How you too can be a media whore: GadgetTrak’s Ken Westin shares his secrets for hacking the press

If there’s one startup in Portland that continues to pile up impressive media coverage—especially coverage by traditional outlets which don’t usually cover startups—it’s [GadgetTrak](http://gadgettrak.com "GadgetTrak"). And there’s a reason.

You see, CEO [Ken Westin](https://twitter.com/#!/kwestin "Ken Westin") has made hacking the media and press and art form. It’s become his best way of ensuring that his product gets in front of more customers.

The folks at Startup Weekend Portland were lucky enough [to gain insight into some of Ken’s secrets](http://www.siliconforest.net/2011/10/hack-the-press-ken-westin/ "Hack the Press"). And now, you’re among the lucky folks too.

To keep track of Ken’s latest coverage, make sure to follow @kwestin on Twitter.