---
title: 'I’ve been letting you down, Portland'
date: '2012-01-02T12:27:53-08:00'
type: post
word_count: 436
char_count: 2237
tokens: 567
categories:
  - Oregon
  - Portland
  - Startups
tags:
  - 'new year'
  - Portland
  - Posts
---

# I’ve been letting you down, Portland

It’s a new year. Time to reflect. To reminisce. But also to look ahead. And to think about doing things a little differently. Better even.

With all of this reflection, one thing has become amazingly clear to me: I’m letting you down.

You see, I’ve got this massive list of interesting things that have happened in the Portland startup scene. A “to be posted” sort of list. Problem is, that list keeps getting longer and longer and longer.

So while I’m lucky enough to be aware of all these interesting startups and events and whatnot, you’re not. And that’s not awesome. Nor is that awesome for the startups who are busting their ass to make things happen.

It’s not that I **don’t** want to write the posts. That’s not the problem. The problem is that **I want to write the posts**. But see, that’s not exactly scalable.

Especially given all the stuff happening.

I’ve come to the realization that, sometimes, news doesn’t need an elaborate post. It simply needs to be shared. Quickly. And concisely. And, yeah, brevity? Not my strong suit.

So you’re going to see a few changes here at Silicon Florist. And they’re changes for the better.

I’m going to work on sharing more news, as I get it. I’m going to work on getting the news out there, rather than try to couch that news in twelve paragraphs of fluffy context.

Because you deserve to hear the news sooner rather than later.

And when I write longer form pieces? It will be with purpose. About things that require context. Or insight. Or some thought.

But I don’t need to couch everything in copy.

Now, like any other New Year’s resolution, it may take me a bit of time to learn to ride this bike. But I’m going to give it a shot.

No more “to be posted” with news. We’ll save that for the features pile. Instead, news is going in the “post now” file. Because you deserve to know what’s going on. Because I feel I have an obligation to help Portland get better and better. And I hope that Silicon Florist can continue to be a resource that helps do that.

But if I don’t improve it, it won’t.

So I’ll try to do better. And I’ll hope you’ll join me.

Happy New Year, Portland! I’m thinking your 2012 is going to be a thing of beauty.