---
title: '4 out of 5 dentists agree: Creating new login credentials sucks'
date: '2012-01-10T13:22:23-08:00'
type: post
word_count: 220
char_count: 1498
tokens: 286
categories:
  - News
  - Oregon
  - Portland
  - Startups
tags:
  - JanRain
  - login
  - Social
---

# 4 out of 5 dentists agree: Creating new login credentials sucks

News out of Portland-based [Janrain](http://janrain.com "Janrain") today, that might not be shocking but it’s definitely telling.

A new social identity study by Portland’s [Blue Research](http://www.blue-research.com "Blue Research") indicates that [four out of five folks hate having to create new logins at new sites](http://www.prweb.com/releases/2012/1/prweb9086226.htm "Research Reveals Consumers Increasingly Interested in Social Login to Alleviate Online Registration Headaches"). As luck would have it, Janrain fixes that.

> The findings indicate that consumers increasingly believe social login, the ability to sign-in to a website using an existing online identity from providers like Facebook, Google and Twitter is a desirable alternative. More than three-quarters (77%) of respondents, up from two-thirds in 2010, think websites should offer social login, instead of requiring the creation of a new account through a traditional registration process. Consumer interest in social login also has a direct impact on brand affinity and purchase behavior, as fans of the service are more likely to both influence and be influenced by comments about a product or service from friends in their social graph.

For more information, [read the press release](http://www.prweb.com/releases/2012/1/prweb9086226.htm "Research Reveals Consumers Increasingly Interested in Social Login to Alleviate Online Registration Headaches").