---
title: 'Could have foretold this one: Portland Seed Fund alum 4-Tell snags $1 million round'
date: '2012-01-11T22:09:44-08:00'
type: post
word_count: 266
char_count: 1913
tokens: 346
categories:
  - News
  - Oregon
  - Portland
  - Startups
tags:
  - 4-tell
  - Funding
  - million
  - 'portland seed fund'
---

# Could have foretold this one: Portland Seed Fund alum 4-Tell snags $1 million round

And the hits just keep on coming.

Fast on the heels of [Portland Seed Fund alum Vizify closing a round](http://siliconflorist.com/2012/01/03/portland-seed-fund-techstars-seattle-alum-vizify-lands-1-2-million/ "Portland Seed Fund and TechStars Seattle alum Vizify lands $1.2 million"), PSF alum [4-Tell announced today that they had closed a $1 million round](http://www.bizjournals.com/portland/news/2012/01/11/portland-startup-4-tell-closes-1m.html "Portland startup 4-Tell closes $1M investment round"). Erik Siemers at the Portland Business Journal broke the news.

> Individual investors in the round include Craig Froude, former CEO of WebMD; Steve Sliwa, former CEO of Bingen, Wash.-based unmanned aircraft manufacturer Insitu Inc.; Bruce Davis, CEO of Beaverton-based digital watermarking technology company Digimarc Corp.; and Doug Fieldhouse, CEO of Portland-based electronic payments software company Vesta Corp.

> Other investors include Portland-based conglomerate The Yoshida Group, the Gorge Angel Investor Network and the Portland Seed Fund.

What will the cash do for 4-Tell?

“The funding will help expand our reach to more retailers, and across all channels, including web, social, mobile and email,” said Ken Levy, CEO, in a press release. “Recommendations in cart abandonment and shipping confirmation emails are a big focus for us in 2012. This is cutting edge stuff.”

In addition, the investment has already resulted in two development hires and one marketing hire.

For more information, read the [Portland Business Journal piece](http://www.bizjournals.com/portland/news/2012/01/11/portland-startup-4-tell-closes-1m.html "Portland startup 4-Tell closes $1M investment round") or [read the 4-Tell press release](http://4-tell.com/news/4-tell-closes-series-a-funding "4-Tell Closes Series A Funding").