---
title: 'Reassessing your launch strategy? Jackson Gariety provides some food for thought'
date: '2013-07-21T13:57:06-07:00'
type: post
word_count: 199
char_count: 1249
tokens: 259
categories:
  - '#featured'
  - Oregon
  - Portland
tags:
  - 'jackson gariety'
  - Launch
  - Strategy
---

# Reassessing your launch strategy? Jackson Gariety provides some food for thought

It seems almost trite now. For the last few years, launching products—or the promise of products—has been a series of: 1) Get a tech blog to cover it, 2) Hope it hits Hacker News or Techmeme, 3) ????, and of course 4) Profit! So it’s always nice to see [young Portland entrepreneurs like Jackson Gariety re-evaluating this process](http://jacksongariety.com/journals/the-humble-launch-day "The Humble Launch Day").

> Launch day sets you up for failure. Facebook launched in 2004 on a mailing list, not with a TechCrunch article, not with news coverage, not with a hackathon.

> This is the humble launch. Move slowly, seed carefully, target your audience, provide value to few, and get them to tell their friends. Accept what happens as a learning experience. Get people to try your crack and hope they want to take another hit of the pipe. Now you’ll have time to re-assess your situation, and put out fires carefully.

It might not all be about the “\[Insert your favorite online resource\] Effect,” after all.

For more, read [Jackson’s post on reassessing your launch strategy](http://jacksongariety.com/journals/the-humble-launch-day "The Humble Launch Day").