---
title: 'After further analysis: Portland''s Measureful retools offering to focus on marketing folks'
date: '2013-10-17T12:19:20-07:00'
type: post
word_count: 287
char_count: 2091
tokens: 374
categories:
  - News
  - Oregon
  - Portland
  - Startups
tags:
  - measureful
  - 'portland seed fund'
  - psf
  - 'upstart labs'
---

# After further analysis: Portland's Measureful retools offering to focus on marketing folks

[Portland Seed Fund](http://portlandseedfund.com "Portland Seed Fund") and [Upstart Labs](http://www.upstartlabs.com/ "Upstart Labs") alum [Measureful](https://www.measureful.com/ "Measureful") has taken a dose of their own medicine. After carefully analyzing where their product was getting traction in the market, they’ve retooled their offering to focus their efforts on marketing and agency types. And it’s paying off. [VentureBeat just called them the “Flipboard of data.”](http://venturebeat.com/2013/10/16/measureful-is-the-flipboard-of-data-offering-gorgeous-google-facebook-twitter-and-web-analytics/ "Measureful is the Flipboard of data, offering gorgeous Google, Facebook, Twitter, and web analytics")

“Brands, website owners, and marketers are using between eight to 12 marketing platforms, like Mailchimp, Instagram, Google Analytics, Facebook, etc., so we bring those data sources together and provide a holistic view of all their marketing activities,” Founder and CEO John Koenig told VentureBeat. “For agencies, we’re a workflow reporting tool, automating what humans and Excel have done in the past, spending spending hours every week.”

And that’s a lot of effort. John should know. He used to do it all by hand. But now Measureful simplifies that process. And highlights the stories that the data has to offer.

“In short, we turn giant piles of data that marketers and agencies deal with into digestible stories that show the key takeaways, trends, and ROI of your marketing activities in the form or beautiful, customizable infographic-like reports,” John told [GeekWire](http://www.geekwire.com/2013/measureful-turns-marketing-data-digestible-stories-sense/ "Measureful relaunches, aiming to become ‘Flipboard for analytics’").

[Measureful starts at $40 per month](https://www.measureful.com/plans "Measureful pricing")—with a discount for annual subscriptions—allowing up to 10 reports.

For more information, visit [Measureful](https://www.measureful.com/ "Measureful").