---
title: 'That distinct sense of ennui you feel in Portland? That’s probably BoJack Horseman'
date: '2017-09-22T08:51:38-07:00'
type: post
word_count: 265
char_count: 1783
tokens: 345
categories:
  - animation
  - Oregon
  - Portland
  - Videos
tags:
  - animation
  - 'bojack horseman'
  - netflix
  - shadowmachine
---

# That distinct sense of ennui you feel in Portland? That’s probably BoJack Horseman

For many of us, few modern day television shows have managed to so effectively capture the banality of modern living as effectively as an animated show about a washed up sitcom star who also happens to be a horse. The premise has worked, time and time again. And it’s going to get another chance. [Netflix has picked up BoJack Horseman up for a fifth season](https://techcrunch.com/2017/09/22/bojack-horseman-gets-picked-up-for-a-fifth-season-at-netflix/ "‘BoJack Horseman’ gets picked up for a fifth season at Netflix").

> SO, THIS HAPPENED… [pic.twitter.com/ZgRcG7anIF](https://t.co/ZgRcG7anIF)
> 
> — BoJack Horseman (@BoJackHorseman) [September 21, 2017](https://twitter.com/BoJackHorseman/status/910896431933689857?ref_src=twsrc%5Etfw)

So beyond a shared sense of ennui, what does that have to do with Portland and technology and whatnot? Well, what you may not know is that [BoJack Horseman is made right here in Portland](https://www.bizjournals.com/portland/news/2017/01/25/drawn-to-portland-s-animation-talent-maker-of.html "Drawn to Portland’s animation talent, maker of 'BoJack Horseman' finds a home"). At a little shop called [SHADOWMACHINE](http://www.shadowmachine.com/ "SHADOWMACHINE").

> Specializing in multiple forms of animation, SHADOWMACHINE is a collective of artists, designers, writers, directors and producers and serves as a platform to launch great stories. It is an environment of collaboration, inspiration and artistry with a culture of hard-work and efficiency.

And so that self loathing equine’s continued success? That means something very positive for a group of super talented creatives right here in town. So chin up. All that despair is good for business.