---
title: '[UPDATE] Every aspect of creativity can be brought to bear on startups in the cannabis industry — later'
date: '2018-12-04T12:20:01-08:00'
type: post
word_count: 310
char_count: 2138
tokens: 403
categories:
  - Cannabis
  - Oregon
  - Portland
  - Startups
tags:
  - Cannabis
  - creativity
  - Design
  - 'Design Museum'
  - Portland
  - Startups
---

# [UPDATE] Every aspect of creativity can be brought to bear on startups in the cannabis industry — later

**\[UPDATE\]** Unfortunately, an unforeseen travel conflict for the speaker is going to require Design Museum Portland to reschedule this event.

In the cannabis industry — where it often seems that 90% of the dispensaries have chosen green as their main color — the case for imbuing the industry with more creativity and design talent is a compelling one. Because, as we’ve seen before, enabling consumers to differentiate among brands in a increasingly crowded marketplace may be the difference between success and failure — especially for startups.

> The cannabis industry is burgeoning: creating new jobs, drawing national coverage, and defining elections across the United States. Success in such an exploratory phase of a booming industry requires creative thinkers to navigate the industry, as design plays a major role in branding, product design, and even strategic planning. As with all businesses, it is essential to retain inventive minds to ensure diversity in perspective and continuous innovation.
> 
> Cannabis advocate and activist Amy Margolis makes the case for creativity in cannabis – and the need for maintaining diversity while growing a business in a rapidly expanding industry. With over 20 years of experience in the field, Amy has seen first-hand the creation of infrastructure and the need for more designers within cannabis. Through her new venture, The Initiative, she is providing opportunities for women through a business accelerator program, bootcamp, and access to sources of funding for female-founded cannabis businesses.

Join the Design Museum Portland at The Commune on Friday, December 7, 2018, at 8:30AM. Tickets are $10 in advance or $15 at the door. Design Museum Members attend for free. (Memberships start at $5/mo.)

For more information or to RSVP, visit [Design Museum Mornings: The Creative Case for Cannabis](https://designmuseumfoundation.org/portland/blog/2018/11/13/design-museum-mornings-creative-case-cannabis/).

*\[Full disclosure: I am on the board for The Initiative.\]*