---
title: 'Why does the Apple App Store keep rejecting this demo from Portland startup Torch?'
date: '2018-12-06T09:04:16-08:00'
type: post
word_count: 165
char_count: 1054
tokens: 215
categories:
  - Apple
  - AppStore
  - Oregon
  - Portland
  - Startup
tags:
  - App
  - 'app store'
  - Apple
  - ar
  - 'augmented reality'
  - DEMO
  - Portland
  - Startup
  - torch
---

# Why does the Apple App Store keep rejecting this demo from Portland startup Torch?

Everyone knows that Apple can be a little stringent when it comes to approving applications and content for the App Store. So it’s no surprise that Portland startup [Torch](https://www.torch.app/) has had to make a couple of attempts to get some content approved. But the reason they’re getting rejected? That’s what’s interesting.

> We have now been \*twice\* rejected from the App Store because they don't believe our video was shot 100% in [@torchapp](https://twitter.com/torchapp?ref_src=twsrc%5Etfw). While we try to get them to believe us, I'm going to share the CONTROVERSIAL [\#AugmentedReality](https://twitter.com/hashtag/AugmentedReality?src=hash&ref_src=twsrc%5Etfw) video here. [pic.twitter.com/dCHHDv8emh](https://t.co/dCHHDv8emh)
> 
> — [@MugOfPaul](https://pdx.social/@MugOfPaul) (@MugOfPaul) [December 6, 2018](https://twitter.com/MugOfPaul/status/1070715188230291456?ref_src=twsrc%5Etfw)

For more information, visit [Torch](https://www.torch.app/).