---
title: 'Oprah favorites Portland startup A Kids Book About'
date: '2020-11-06T07:43:36-08:00'
type: post
word_count: 232
char_count: 1550
tokens: 302
categories:
  - Books
  - Oregon
  - Portland
  - Startups
tags:
  - 'a kids book about'
  - akba
  - book
  - 'jelani memory'
  - 'malia spencer'
  - oprah
  - 'oprah winfrey'
  - PIE
  - piepdx
  - 'portland business journal'
---

# Oprah favorites Portland startup A Kids Book About

Sometimes you call [Oprah](https://twitter.com/Oprah). Sometimes Oprah calls you. At least that’s how it worked out for Portland startup [A Kids Book About](https://akidsbookabout.com/) who had the mononymous star reach out to them with an opportunity to appear on [her annual list of favorite things](https://www.oprahmag.com/style/a34480587/oprah-favorite-things-2020-black-owned-businesses/).

“Never in a million years could I imagine that Oprah would be aware of anything that I have ever done, and it might be a favorite thing of hers,” A Kids Book About founder [Jelani Memory](https://twitter.com/jelanimemory) told [Malia Spencer](https://twitter.com/pdxbizmalia) of the Portland Business Journal.

> Jelani Memory founded A Kids Book About after observing a need for straight forward and simple nonfiction books for kids about society’s big topics. Titles include Racism, Bullying, Empathy, and White Privilege.

To see who else made the list, visit “[A Guide to the 50 Black-Owned and Created Businesses on Oprah’s 2020 Favorite Things List](https://www.oprahmag.com/style/a34480587/oprah-favorite-things-2020-black-owned-businesses/).” For more on the company, see the [write up in the Portland Business Journal](https://www.bizjournals.com/portland/news/2020/11/06/a-kids-book-about-is-one-of-oprahs-favorite-things.html).

*\[Full disclosure: Jelani served as a mentor in residence for PIE as he started A Kids Book About. I am the cofounder and general manager of PIE.\]*

\[kofi\]