---
title: 'A deep dive on Pioneer Square Labs, analyzing its impact and the startup studio model'
date: '2021-01-08T12:05:32-08:00'
type: post
word_count: 244
char_count: 1588
tokens: 318
categories:
  - Seattle
  - Washington
tags:
  - geekwire
  - 'pioneer square labs'
  - psl
  - Startup
  - 'startup studio'
  - 'taylor soper'
---

# A deep dive on Pioneer Square Labs, analyzing its impact and the startup studio model

I shared a piece I read the other day that postulated that [incubators and accelerators are “out” and that startup studios are “in](https://latecheckout.substack.com/p/why-the-future-of-startups-are-studios).” But what, exactly, is a startup studio? Luckily, we have one of the most prominent startup studios — [Pioneer Square Labs](https://www.psl.com/) — right here in the Pacific Northwest. And as PSL is now five years old, [GeekWire recently took the time to assess its impact](https://www.geekwire.com/2021/seattle-startup-studio-pioneer-square-labs-spun-25-ideas-5-years-way/).

> The startup studio concept is not new; Idealab was one of the first to find success, more than two decades ago. But more and more are cropping up lately; the global total is near 600, according to Enhance Ventures.
> 
> They differ from accelerators, incubators, or standalone venture funds. The idea is to build multiple startups, getting involved at the ground floor and helping recruit a team to carry the company forward. Companies such as Snowflake, which had a record IPO last year, and Hims are among the studio success stories.

Whatever the case, launching 25 companies over a five year period is no small feat. Whether the market has been proven out or not.

For more, read “[How Seattle startup studio Pioneer Square Labs spun out 25 ideas in 5 years — with more on the way](https://www.geekwire.com/2021/seattle-startup-studio-pioneer-square-labs-spun-25-ideas-5-years-way/).”

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\[kofi\]