---
title: 'What happened in the Gumroad creator community in 2020?'
date: '2021-01-12T12:17:50-08:00'
type: post
word_count: 163
char_count: 1061
tokens: 212
categories:
  - Creators
  - Oregon
  - Portland
  - Startups
tags:
  - creator
  - gumroad
---

# What happened in the Gumroad creator community in 2020?

[Gumroad just released a report on the metrics for its creator community in 2020](https://gumroad.com/gumroad/p/last-year-in-the-creator-economy). While it’s an admitted subset of the broader creator community, it’s an interesting glimpse into dynamics that are likely prevalent throughout the community. Extrapolation being what it is.

> 46,000 creators. $142,000,000. Statistics can be misleading. Divide the two numbers, and you get over $3,000 per creator. However, the median creator made only $70 in 2020. In fact, the top 1% of creators earned about 60% of the money in 2020. The top 10% of creators earned nearly 92% of the total GMV.

What’s a “creator,” you ask?

> \[A\]n active Gumroad creator, who for this article I’ll simply refer to as a “creator,” is someone who made at least a penny on Gumroad at any point in 2020. This post is about 45,917 such creators.

For the full report, visit [Gumroad](https://gumroad.com/gumroad/p/last-year-in-the-creator-economy).

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\[kofi\]