---
title: 'Customer.io closes in on $2 million in funding after less than a day on Reg CF raise'
date: '2021-06-24T16:12:05-07:00'
type: post
word_count: 280
char_count: 1735
tokens: 364
categories:
  - Fundraising
  - Oregon
  - Portland
  - Startups
tags:
  - crowdfunding
  - customer
  - customer.io
  - equity
  - 'reg cf'
---

# Customer.io closes in on $2 million in funding after less than a day on Reg CF raise

As regulations around investing in startups continue to be refined, the ability to raise equity based financing from the crowd — or [Reg CF](https://www.sec.gov/smallbusiness/exemptofferings/regcrowdfunding) for shorthand — has become a new opportunity for startups to find the funding they’re seeking by tapping both accredited and unaccredited investors, legally. Today, [Portland’s Customer.io tested the Reg CF waters](https://republic.co/customer-io) and it looks like that water is just fine. They’re currently more than 7000% over their target and are closing in on $2 million raised on a SAFE.

[According to the Portland Business Journal](https://www.bizjournals.com/portland/news/2021/06/24/customer-io-launches-equity-crowdfunding-round.html):

> Founder and CEO Colin Nederkoorn said the company, which is growing about 75% year-over-year so far in 2021, doesn’t need the capital. Instead, this move is part of his bigger plans.
> 
> “We want to be a big and impactful company,” he said. “That might mean at some point going public, but when I look at who cares about our company (now) it’s customers and people who wish to be customers. There was no way for them to be owners until we got to a public point.”
> 
> However, recent changes in the rules surrounding equity crowdfunding that increased the total amount that can be raised made this option more attractive. Companies can now raise up to $5 million. Nederkoorn doesn’t know if Customer.io will hit the cap, but he would be pleased if they did.

For more information or to participate in this financing round, visit [Customer.io on Republic](https://republic.co/customer-io).