---
title: 'Silicon Florist links arrangement for March 14, 2022 💐'
date: '2022-03-14T16:23:02-07:00'
type: post
word_count: 452
char_count: 3092
tokens: 588
categories:
  - Links
  - Oregon
  - Portland
  - Startups
tags:
  - hilos
  - Links
  - 'links arrangement'
  - lytics
  - 'silicon florist'
---

# Silicon Florist links arrangement for March 14, 2022 💐

### [Portland footwear startup wins Best in Show at SXSW](https://www.bizjournals.com/portland/inno/stories/news/2022/03/14/sxsw-hilos-best-in-show.html)

Portland-based 3D-printed shoe company Hilos won Best In Show and the Innovative World Technologies award at the South by Southwest Pitch event this weekend in Austin, Texas.

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### [Lytics & Amazon Partner to Bring First-Party Data to Amazon DSP for Improved Campaign ROI](https://www.prweb.com/releases/lytics_amazon_partner_to_bring_first_party_data_to_amazon_dsp_for_improved_campaign_roi/prweb18543265.htm)

Lytics, a leading customer data platform (CDP) that improves business outcomes using first-party data, today announces new features for Lytics customers who advertise on Amazon: the ability to use email as a user identifier, and audiences from Lytics Cloud Connect, to improve the targeting of campaigns on Amazon’s DSP.

### [Minimal Viable Product is Old and Busted](https://michaeldehaan.substack.com/p/minimal-viable-product-is-old-and?s=r)

I see a lot of people glamorizing startups and not realizing they are a ton of work and they maybe don’t have the knowledge to have their own company yet. Believing in MVPs has a lot to do with that. Anyway, the phrase makes me twitchy.

### [Keeping Developers Will Be the Priority in Great Developer Resignation Next Stage](https://blog.devgenius.io/keeping-developers-will-be-the-priority-in-great-developer-resignation-next-stage-9dfcdb6e75a4)

The software development world has changed and overall developers have benefited. Software development has increased, demand for developers has gone up and developers have moved more for better jobs.

### [February Startup Funding Dips As Investors Show New Caution](https://news.crunchbase.com/news/february-2022-monthly-recap-venture-funding-slowdown)

It’s also worth keeping in mind that startup funding last month was still up year over year compared to February 2021 by $10 billion—a 24 percent increase. And funding in the past month was not far below the 12-month average of $55 billion we saw in 2021, a period in which annual venture funding soared 100 percent compared to 2020.

### [Columbia Sportswear hires new marketing chief from Airbnb](https://www.bizjournals.com/portland/news/2022/03/11/columbia-sportswear-welcomes-new-exec-from-airbnb.html)

Columbia Sportswear (Nasdaq: COLM) recently announced Pri Shumate as its new chief marketing officer. In this role, Shumate will report to brand President Joe Boyle starting March 14.

### [Don’t Fall In Love With Your Startup Idea Until You’ve Answered These 5 Questions](https://medium.com/swlh/dont-fall-in-love-with-your-startup-idea-until-you-ve-answered-these-5-questions-7d883b63b3d2)

Simply put, the infatuation stage is when entrepreneurs consider whether or not an idea is worth pursuing. They do this by trying to imagine a world in which they’ve successfully executed the idea so they can understand how good (or bad) that world might be once they’ve reached it.