---
title: 'YouTube dominates social platforms used by US adults'
date: '2024-02-01T06:51:40-08:00'
type: post
word_count: 216
char_count: 1337
tokens: 281
categories:
  - Portland
---

# YouTube dominates social platforms used by US adults

Adults in the US like their YouTube. And their Facebook. [According to a recent report from the Pew Research Center](https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/). And that social energy you’ve been feeling on LinkedIn as of late…? That appears to be more than feeling given that nearly 33% more adults use that service than Twitter, which has seen a dip in use since the last survey. (I know I use it a lot less than I used to.)

But there’s a lot of flux in the adult population when it comes to the platforms they prefer.

> YouTube and Facebook are the only two platforms that majorities of all age groups use. That said, there is still a large age gap between the youngest and oldest adults when it comes to use of YouTube. The age gap for Facebook, though, is much smaller.
> 
> Americans ages 30 to 49 stand out for using three of the platforms – LinkedIn, WhatsApp and Facebook – at higher rates. For instance, 40% of this age group uses LinkedIn, higher than the roughly three-in-ten among those ages 18 to 29 and 50 to 64. And just 12% of those 65 and older say the same.

For more on the research, read “[Americans’ Social Media Use](https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/)” published January 31, 2024.