---
title: 'Portland startup Icon raises $9.2 million'
date: '2024-09-30T14:09:07-07:00'
type: post
word_count: 205
char_count: 1397
tokens: 267
categories:
  - Portland
---

# Portland startup Icon raises $9.2 million

Portland startup [Icon](https://iconsavingsplan.com/) is helping folks prepare for retirement — even when traditional benefits packages may not be available. They refer to it as “retirement savings as a service.” And investors seem to be onboard with what they’re building. [Icon just raised $9.2 million](https://www.axios.com/pro/fintech-deals/2024/09/24/retirement-tech-startup-icon-ira-401k).





> The process of saving for retirement has become so complex and confusing it is not surprising that people have a hard time figuring out what’s in their best interest.
> 
> At Icon, we are committed to simplifying the complex, delivering fair and transparent investment information, and giving people ownership and control of their retirement savings.

“We’ve taken the best components of a 401(k) plan and the best of an IRA plan and combined those two things together,” Icon CEO Laurie Rowley says. “For the employer, it’s a fraction of the cost of a 401(k) plan, and it removes all the fiduciary responsibility.”

For more on the fundraise, read the [Axios exclusive](https://www.axios.com/pro/fintech-deals/2024/09/24/retirement-tech-startup-icon-ira-401k). For more on the company, visit [Icon](https://iconsavingsplan.com/).

*\[Hat tip [Dave Dyk](https://www.linkedin.com/in/davedyk/)\]*

More Portland startup news
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