---
title: 'Branding is hard. Rebranding is even worse. Quilld is here to help.'
date: '2026-07-22T12:21:35-07:00'
type: post
word_count: 220
char_count: 1337
tokens: 286
categories:
  - Portland
---

# Branding is hard. Rebranding is even worse. Quilld is here to help.

Way way back in the day. Like last century and turn of the century. I used to be a marketing guy. Often brand management fell to me. As did repositioning and rebranding. I used to [speak](https://www.slideshare.net/slideshow/inspiring-illogical-decisions/7124543) on these [topics](https://www.slideshare.net/slideshow/brand-signals/21148) on a regular basis. And when I did, I always tried to emphasize that 1) It’s not easy work, and 2) Brand touches every part of the business.

Now, technology is making all of that work easier. Thanks to Bend based [Quilld](https://quilld.ai/).

> Quilld is a self-directed exercise that helps you build and house your brand messaging and identity systems—your voice, your positioning, your look, and your point of view. That foundation lives in Quilld, where everyone on your team can find it, use it, and build on it. No digging through drives. No outdated exports. Just your brand, ready when you need it.
> 
> The result? A brand that stays consistent not because you remember to keep it that way, but because the thinking is always within reach.

Sound interesting…? You can start mucking around with it for free. For additional functionality, you’ll need to pay.

For more information, visit [Quilld](https://quilld.ai/).