---
title: 'Palo Alto Networks acquires Embrace'
date: '2026-07-22T08:16:19-07:00'
type: post
word_count: 189
char_count: 1503
tokens: 246
categories:
  - Portland
---

# Palo Alto Networks acquires Embrace

Back to the whole “what exactly is a Portland — or Oregon — startup these days…?” question. But since they’re a distributed team and [Embrace](https://embrace.io/)‘s President & Chief Product Officer and VP of engineering live here, I’m going to go ahead and cover this. [Palo Alto Networks is acquiring Embrace](https://investors.paloaltonetworks.com/news-releases/news-release-details/palo-alto-networks-extend-leading-observability-platform).

> Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, today announced its intent to acquire Embrace, a leading provider of user-focused observability, to add high-fidelity Real User Monitoring (RUM) capabilities to the Palo Alto Networks Observability platform. Palo Alto Networks
>  is also introducing Synthetics, a new capability built with its world-class Autonomous Digital Experience Management (ADEM) team, for proactively validating application performance from anywhere. These new capabilities will extend Palo Alto Networks Observability to Digital Experience Monitoring. Customers will gain a complete, unified view, from end-user interactions and proactive app validation to backend software and infrastructure, all on the industry’s leading, innovative, cost-effective platform.

For more information, read the press release from [Palo Alto Networks](https://investors.paloaltonetworks.com/news-releases/news-release-details/palo-alto-networks-extend-leading-observability-platform).