I usually think of Fridays as a bit of a respite from the deluge of startup news. But every once in a while, there’s just something that drops on a Friday that I can’t wait to share. Like Portland startup Studson getting coverage in Fast Company.
Call it the athleisure-ization of personal protective equipment (PPE). The $3.6 billion industry behind the hard hats and safety gear used on construction sites and in industrial facilities hasn’t changed for decades. Big names such as Milwaukee and Uline dominate the market. Yet the standard yellow plastic helmet tends to be uncomfortable to wear, boring to look at, and unaffected by changes in technology and taste, Barnes says. No wonder it’s nicknamed the “skull bucket.”
Studson seeks to change that—and attract the attention of a younger generation of workers—with better technology, design, and wearability.
For more, read “How this Portland startup reimagined the iconic yellow hard hat.” For more on the company, visit Studson.
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