I’ve also written about this in the past.
If there’s one thing that’s common to all startups, it’s the fact that they’re strapped for resources. They need more of everything. More money. More people. More time. More more MOAR.
But whether they realize it or not, they do have some important resources at their disposal. Valuable resources. And those resources, used wisely, can be effectively leveraged to the advantage of the company and founders. But to do so, startups need a clear understanding of what’s cheap and what’s expensive as they’re growing their businesses.